Holiday Gift-giving Just Got Easier for Hilton HHonors Members

HHonors Points Now Redeemable For

Upscale Merchandise And Philanthropic Donations

BEVERLY HILLS, Calif., (Nov, 16, 2006) – Hilton HHonors® members can now easily take care of their holiday shopping using their Hilton HHonors points, making holiday shopping a task easily accomplished even while traveling. Members of Hilton HHonors, the highly popular guest reward program for the Hilton Family of Hotels, may redeem their HHonors points to purchase gifts such as Callaway® Big Bertha and X-Series golf clubs, luggage and housewares, among other items. In addition, in the true spirit of holiday giving, HHonors members also may use points to make charitable contributions through the Hilton HHonors Giving Back Program.

Providing its members with more choice than ever, HHonors has enhanced its offerings just in time for the 2006 holiday season by teaming up with several new reward partners including Callaway Golf, EagleRider®, TaylorMade® and now available for redemption is the world famous Doubletree cookie. HHonors members may redeem as few as 15,000 points to buy the perfect gift for friends and family, or give back to a variety of non-profit organizations including American Red Cross®, Arthritis Foundation®, City of Hope® Cancer Center, St. Jude Children’s Research Hospital®, Starlight Starbright Children’s Foundation, and several others.

“HHonors members travel extensively so we wanted to provide them with an easy, time-saving shopping alternative this holiday season,” said Adam Burke, senior vice president and managing director of Hilton HHonors Worldwide. “Hilton HHonors is the most flexible rewards program in the industry and our members have very high standards, so we’ve identified and secured a wide variety of premium partners with luxury products and services.”

For more information about HHonors holiday offerings, visit To learn more about the Giving Back Program, visit

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