For Hotel Recommendations, Friends Beat Out Parents as Number One Trusted Source, According to National Survey

Cohorts Also Prevail Over Travel Agents and Guidebooks for Most Reliable Hotel Advice

SAN MATEO, CA (PRWEB) March 30, 2006 — When it comes to hotel recommendations, travelers are much more likely to trust a friend than any other source, according to recent survey sponsored by ( The independent survey of more than 1,000 Americans over 18 across the country was conducted in March 2006, by Opinion Research.

Half (50 percent) of all survey participants said they would be most comfortable taking hotel advice from a friend, while only 17 percent said parents were their most trusted source, and 14 percent stated they would be most comfortable taking a hotel recommendation from a travel agent. Travel guidebooks and co-workers were both chosen by seven percent of the survey participants.

”Travelers are most comfortable taking advice from people like them, so it’s only natural that people trust their friends the most for hotel recommendations,” said Sam Shank, CEO of, the premier source for personalized hotel ratings and travel advisory services. “That’s why our unique hotel reviews filtering feature, which allows travelers to narrow down reviews so that they get only those written by people with their gender, in their same age range, and traveling for the same reasons on the same budget, is so popular. Whether travelers are going to San Francisco, Las Vegas, or Boston, it gives peace of mind that the recommendations are more relevant, and helps travelers to make more informed travel decisions.”

With more than 200,000 unbiased hotel reviews, is the largest independent hotel review company and one of the fastest growing travel resources on the Web. The site offers superior travel planning by matching travelers with the hotels that best meet their needs by providing travel advice from people truly like them. delivers a set of comprehensive, consistent, and easy-to-use hotel reviews with a filtering feature that allows travelers to customize the site to find millions of combinations of reviews segmented by authors’ age, gender, purpose of stay, and travel budget, to get recommendations from travelers truly like them. The reviews are integrated with a travel blogging community in which travelers are able write about their experiences, post photos from their trips, and keep track of where they’ve been on a world map.

Founded in January of 2004, develops and markets online applications that collect and organize user-generated travel information in order to fundamentally improve the way people research and shop for travel. The site provides personalized hotel reviews, blogging, and tools to help people research, plan, record and share their travels. The mission is to build the most trusted resource for researching, planning, and reserving hotels and travel. The company is based in San Mateo, Calif. For more information please visit

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