Hotwire.com Survey Reveals Americans’ Favorite Vacation Theme Songs

‘Sittin’ on the Dock of the Bay’ and ‘Margaritaville’ are Top Anthems, According to Survey

SAN FRANCISCO, Aug. 2 /PRNewswire/ — What tune do most Americans feel personifies their vacation? More than one in four (26%) Americans adults who identified the best theme song for their vacation picked Otis Redding’s classic “(Sittin’ On) The Dock of the Bay,” according to a recent survey released by discount travel site Hotwire.com(R).

The Hotwire.com survey asked adult Americans to select the best vacation theme song among eight various travel-themed tunes. Otis Redding’s relaxing melody was the winner, closely followed by Jimmy Buffett’s lighthearted “Margaritaville,” which was selected by 21 percent of respondents.

Whether travelers are headed to see the sights of the San Francisco Bay or sipping a cool drink on Key West, Hotwire.com offers significant savings on travel. With its Lowest Price Guarantee, Hotwire(R) guarantees the lowest hotel rates, with savings of up to 60 percent off of published prices. For example, within the last 14 days, a 3.5-star hotel in San Francisco’s Union Square was booked on Hotwire for only $69. And, a 4-star hotel in Miami was booked for $56.

What other songs are vacationing Americans tuned into? Below is the complete listing of the eight travel-themed theme songs included in the Hotwire survey:

— Otis Redding — “(Sittin’ On) The Dock of the Bay” (26 percent)
— Jimmy Buffett — “Margaritaville” (21 percent)
— The Beach Boys — “Kokomo” (13 percent)
— The Go Go’s — “Vacation” (10 percent)
— Lenny Kravitz — “Fly Away” (10 percent)
— Madonna — “Holiday” (8 percent)
— Styx — “Come Sail Away” (8 percent)
— Will Smith — “Miami” (5 percent)

Great Getaways for Toe-Tapping Travelers

For those travelers looking to escape this summer, here are some great hotel deals booked in the last 14 days for August stays in popular vacation destinations — from the Caribbean and Southern California to Miami and the City on the Bay:

— $41 3-star hotel, Orlando, Fla. — Universal Orlando and SeaWorld
— $56 4-star hotel, Miami, Fla. — South Beach
— $62 3.5-star hotel, San Diego, Calif. — El Cajon
— $67 3.5-star hotel, Orange County, Calif. — Anaheim — Disneyland
South
— $69 3.5-star hotel, San Francisco, Calif. — Union Square East
— $97 3.5-star hotel, Bahamas — Grand Bahama Island
— $103 4-star hotel, San Francisco, Calif. — Embarcadero

Whether you are planning an out-of-town getaway or a local retreat, Hotwire’s discount hotel rates are backed by the industry’s most aggressive guarantee. Find a lower rate within 48 hours of booking, and Hotwire will refund double the difference. For more information, visit www.hotwire.com.

All hotel prices are for actual bookings made on Hotwire between July 19 – July 25, 2005, for stays in August 2005. Hotel rates shown do not include applicable tax recovery charges and fees. All bookings are non-changeable and nonrefundable. Because prices change all the time, Hotwire customers are encouraged to check rates for themselves.

Survey Methodology

Harris Interactive(R) fielded the study on behalf of Hotwire from June 13 – 15, 2005, via its QuickQuery(SM) online omnibus, interviewing a nationwide sample of 2,469 U.S. adults aged 18 and over, of whom 1,776 selected a best theme song for their vacation. Data were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. Though this online sample is not a probability sample, in theory, with a probability sample of this size, Harris Interactive estimates with 95 percent certainty that the overall results have a sampling error of plus or minus 3 percentage points of what they would be if the entire population of U.S. adults had been polled with complete accuracy. Sampling error for the sub-sample results of those selecting a best theme song for their vacation (1,776) is +/- 4 percentage points.

About Harris Interactive(R)

Harris Interactive Inc. (www.harrisinteractive.com), the 15th largest market research firm in the world, is a Rochester, NY-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results. Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through its U.S. offices and wholly owned subsidiaries, HI Europe in London (www.hieurope.com), Novatris in Paris (www.novatris.com), and through an independent global network of affiliate market research companies. EOE M/F/D/V.

About Hotwire

Hotwire.com is a leading discount travel site with consistently lower prices on airline tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in 2000, Hotwire negotiates deep discounts from its travel suppliers to help distribute their excess inventory. Hotwire is a wholly owned business of IAC/InterActiveCorp (NASDAQ:IACI) . For more information, visit www.hotwire.com.

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