Idaho Travel Guide Recognized as Best in U.S.

BOISE, Idaho, Aug. 24 /PRNewswire/ — The Travel Industry Association of America has named the Idaho Commerce & Labor’s Division of Tourism travel guide as the best in the nation.

The recognition from the Washington, D.C.-based trade organization, which sets the standards for the travel industry, was one of the National Council Awards made at the annual convention of Educational Seminar for Tourism Organizations in Minneapolis this week.

“This recognition from travel industry leaders across our country reinforces the importance of promoting an industry that is such a major factor in Idaho’s economy,” Gov. Jim Risch said. “It is also a wonderful recognition of a high-quality product that our state employees produce. On behalf of the citizens, I thank the Division of Tourism employees for their outstanding work.”

A recent analysis determined that tourism generates over $2 billion of Idaho’s annual gross state product, drawing more than 22 million visitors a year to attractions and businesses that provide 47,000 direct jobs and 22,000 indirect jobs.

The Idaho Travel Guide provides information on all that there is to see and do in Idaho through text, photographs, maps and other graphics. Developing the annual edition of the guide in conjunction with a Boise marketing firm ( takes six months.

“This is such an honor because it comes from our peers, who are much more discriminating than any panel of other judges would be,” said state Tourism Administrator Carl Wilgus, last year’s recipient of the national organization’s Tourism Director of the Year award.

A complete copy of the 2006 Idaho Travel Guide is at

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