Priority Club(R) Rewards Members to Earn Rapid Rewards Half-Credits for Each Stay at IHG Properties
ATLANTA, Sept. 29 /PRNewswire-FirstCall/ — InterContinental Hotels Group (IHG) (NYSE:IHG) (ADRs), the world’s largest and most global hotel company, today announces the addition of Southwest Airlines as Priority Club(R) Rewards’ newest airline partner.
Priority Club Rewards, IHG’s guest loyalty program, is the largest and fastest-growing hotel loyalty program in the world. Members can now earn a half-credit towards Rapid Rewards, the frequent flyer program for Southwest Airlines, for each qualifying stay at any InterContinental(R), Crowne Plaza(R), Hotel Indigo(R), Holiday Inn(R), Holiday Inn Express(R), Staybridge Suites(R) or Candlewood Suites(R) property worldwide. Southwest Airlines customers receive a free roundtrip Award after accumulating 16 Rapid Rewards credits in 24 months.
“Forming a partnership between the largest hotel loyalty program in the world and Southwest Airlines, one of the most popular airlines in the country, is a fantastic bonus for Priority Club Rewards members,” said Steve Sickel, senior vice president, Loyalty Marketing, IHG. “Adding additional airline partners is just one of many ways that we’re giving our members more choice and flexibility.”
“Southwest Airlines is thrilled to partner with the world’s largest and most global hotel company to bring our Rapid Rewards Members more flexibility and opportunities to earn a free ticket,” said Joyce Rogge, Southwest’s senior vice president of marketing. “Rapid Rewards Members are extremely loyal because of the tremendous value they receive through membership.”
Priority Club Rewards is the industry’s first, largest and fastest-growing hotel loyalty program, with more than 26 million members. It offers the greatest ease of use and features more sought-after benefits than any other hotel loyalty program, including Points Transfer, Points Purchase, no blackout dates on Reward Nights and no point expiration. Additionally, US members have the option to redeem points for an American Express-branded prepaid lodging card that can be used as payment towards stays at any lodging establishment worldwide which accepts the American Express(R) card. Points can also be redeemed for airline miles on more than one dozen partner carriers, auto rentals, or towards merchandise or gift certificates. Priority Club Rewards is also the only hotel loyalty program that offers members a Personal Shopper, a program that allows members to exchange their points for items not found in the Rewards Catalog, including gifts for friends and family.
Enrollment in Priority Club Rewards is free. Guests can enroll by visiting priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites or Candlewood Suites hotel worldwide.
About Southwest Airlines
Southwest Airlines is the nation’s largest domestic carrier in terms of scheduled domestic departures. The airline currently serves 60 destinations in 31 states. Based in Dallas, Southwest currently operates more than 3,000 flights a day and has 31,000 Employees systemwide.
In 2005, Southwest Airlines was honored with three first-place awards at InsideFlyer magazine’s 17th annual Freddie Awards for Best Customer Service, Best Award Redemption, and Best Bonus Promotion. In the Rapid Rewards program, once the Member receives the required 16 credits, the fully transferable roundtrip Award will automatically appear in the Member’s account.
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