InterContinental Hotels Group Provides 1,000 Reasons to Book Online
Priority Club(R) Rewards Members to Earn 1,000 Bonus Points for Online Reservations
ATLANTA, Oct. 13 /PRNewswire-FirstCall/ -- InterContinental Hotels Group (IHG) (NYSE:IHG) (NYSE:London) (ADRs), the world's largest and most global hotel company, is rewarding its Priority Club(R) Rewards members with 1,000 bonus points for booking online at any of IHG's Web sites or at http://www.priorityclub.com/bonus.
Now through Dec. 31, 2005, members of Priority Club Rewards, IHG's guest loyalty program, will earn 1,000 bonus points by reserving a room online for a stay anytime at any of the more than 3,500 InterContinental(R), Crowne Plaza(R), Hotel Indigo(R), Holiday Inn(R), Holiday Inn Express(R), Staybridge Suites(R) or Candlewood Suites(R) properties worldwide. While guests must book their rooms by Dec. 31, there is no time limit on when they must fulfill their stays. The 1,000 bonus points will be added to members' accounts shortly after their stay has been completed.
"With this special Priority Club Rewards offer, we're thanking our guests booking online 1,000 times over for their business, as well as encouraging others who aren't currently booking direct to try our Web sites," said Eric Pearson, senior vice president, E-Commerce, IHG. "More than 85 percent of our guests booking online use our Web sites. We offer the fewest number of clicks to complete a reservation, the ability to personalize their experience, and the promise that they can get the best publicly available rates online through our Lowest Internet Rate Guarantee."
Earning extra points is especially attractive now. Through Priority Club Rewards "Any Hotel, Anywhere" redemption benefit, members residing in the United States can redeem their points for a prepaid lodging card redeemable at any hotel where the American Express(R) card is accepted, including rivals' properties. The program was unveiled in July to provide Priority Club Rewards members with more freedom and flexibility in how they spend their program points.
Enrollment in Priority Club Rewards is free. Guests can enroll by visiting http://www.priorityclub.com/bonus by calling 1-888-211-9874 or by inquiring at the front desk of any InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites or Candlewood Suites hotel worldwide.
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