World’s Largest Hotel Loyalty Program Introduces Concert Packages for U2 Vertigo Tour in United States, Canada and Europe
ATLANTA, May 18 /PRNewswire-FirstCall/ — InterContinental(R) Hotels Group (IHG) (NYSE:IHG) (ADRs), the world’s largest and most global hotel company, is offering Elite members of its guest loyalty program, Priority Club(R) Rewards, the opportunity to redeem points for tickets to the U2 Vertigo Tour 2005.
From now through Dec. 19, Gold and Platinum Elite Priority Club Rewards members can redeem their points for various concert packages in the United States, Canada and Europe. All packages will include two concert tickets and various amenities such as a one-night stay at an InterContinental Hotels Group property, including some of the world’s most recognized hotel brands from InterContinental to Holiday Inn – or Nite Out(TM) Pre-Concert Party tickets, depending on the specific package chosen.
“We appreciate all of our members’ business and continually provide ways for them to experience the value of our program,” said Steve Sickel, senior vice president, Priority Club Rewards, IHG. “Our Elite members are especially loyal and enjoy using their points for a variety of different things from Rewards Nights to airline tickets to gift certificates and merchandise. Now, these members have the opportunity to use their points for this once-in-a- lifetime concert experience.”
The U2 Vertigo Tour opened in San Diego in March and will continue throughout Europe and Canada this summer, and then head back to the United States this fall with a final concert in Portland, Ore. To view available concert packages, dates and point requirements, members can visit www.priorityclub.com/U2 . A limited number of concert packages are available for each city and are first come, first served. Sample packages include:
July 23: Rome: European Concert Package: Two U2 Vertigo Tour Concert
Tickets at Olympic Stadium (top-priced reserved tickets) and a one-night
stay at the Crowne Plaza St. Peters — 160,000 Priority Club points
Sept. 16: Toronto: North American Ultimate Concert Package: Two U2
Vertigo Tour Concert Tickets at Air Canada Centre (top-priced, lower-
level reserved tickets), two passes for the Nite Out(TM) Pre-concert
Party and a one-night stay at the InterContinental Toronto Centre –
350,000 Priority Club points
Oct. 20: Washington, D.C.: North American Nite Out(TM) Concert Package:
Two U2 Vertigo Tour Concert Tickets (top-priced, lower-level reserved
tickets) and two passes to the Nite Out(TM) Pre-concert Party — 233,000
Priority Club points
Gold Elite membership can be purchased by visiting www.priorityclub.com or by calling 1-888-211-9874. Points can also be transferred to other members or shared with family and friends. For complete U2 fan club and tour information visit www.U2.com .
“U2 is one of the greatest bands of all time and we know the packages will go quickly,” said Sickel. “This is just another example of how Priority Club Rewards makes members our first priority.”
Priority Club Rewards is the fastest-growing customer loyalty program in the hotel industry with membership more than doubling over the last three years to more than 24 million. The program is the easiest to use, features more sought-after benefits than any other hotel offering and was the first to offer online reward redemption. Members can stay at or redeem points at more than 3,500 hotels in nearly 100 countries. It is also the only hotel loyalty program to offer members the ability to redeem their points toward hotel stays at virtually any hotel worldwide with the introduction of the Any Hotel, Anywhere Card that will be available beginning in July for members who reside in the US.
Priority Club Rewards recently won six first-place and eight second-place awards at the 2005 Freddie Awards, the most prestigious consumer choice awards in the travel industry.
Enrollment in Priority Club Rewards is free. Guests enroll by logging on to www.priorityclub.com , by calling 1-888-211-9874 or by inquiring at the front desk of any InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites or Candlewood Suites.