Live “Happy-Chic” with New Design Package Featuring Style Guru Jonathan Adler

W HOTELS GIVES GUESTS AN INSIDER’S PEEK AT

LIVING “HAPPY-CHIC” WITH NEW FALL INTO DESIGN PACKAGE FEATURING STYLE GURU JONATHAN ADLER

W Joins Forces With Jonathan Adler and Surface Magazine To Shape Guest’s Escapes This Fall With A Design Challenge, Whimsical Pop-Up Shops And An Exclusive

“Fall Into Design” Whirlwind Weekend Package!

NEW YORK—October 2007—W Hotels Worldwide adds style and sophistication to weekend travel this fall with its exclusive Fall Into Design package, featuring New York’s most celebrated ceramicist and style guru, Jonathan Adler. Starting now through December 23, 2007, guests who book W’s “Whirlwind Weekend” Fall Into Design package are offered an insider’s peek at living Jonathan Adler’s “Happy-Chic” lifestyle.

W’s Fall Into Design package provides its most stylish guests with a gorgeously-grooved ceramic bud vase and candle from Jonathan Adler’s Utopia collection; a 10 percent discount at Jonathan Adler stores and www.jonathanadler.com; two creative cocktails; a one year subscription to Surface Magazine.

Calling all design enthusiasts! W Hotels and Jonathan Adler are kicking off a design challenge this season to find the most fun, flirty and true expression of W Hotels (logo use encouraged) in the form of a photograph, sculpture, sketch or painting. The winner will receive a selection of Jonathan Adler’s groovy accessories, a W weekend stay and their winning artwork displayed in a W Hotel. Entries will be judged by W’s design team and Jonathan Adler from October 23, 2007 through December 23, 2007.

Coming this December, W Seattle will offer guests a chance to shop in style at exclusive Jonathan Adler pop-up shops offering whimsical “Happy-Chic” holiday gifts with the guidance of a seasoned Jonathan Adler design expert.

W’s Fall Into Design package rates vary by location. Starting rates include $229 at W Chicago City Center, $305 at W Los Angeles and $509 at W New York-Union Square. For further information, please visit www.whotels.com/design.

About W Hotels Worldwide
W Hotels is a global lifestyle brand with 21 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort, and cultural influences from fashion to music to art and everything in between. W’s first residential property, W Dallas-Victory, opened in June of 2006, and soon thereafter was named a Forbes Magazine “Top Business Hotel.” W Residences, offering the W lifestyle at home, have been announced for Scottsdale (2008), Midtown Atlanta (2008), Fort Lauderdale (2008), Buckhead (2008), Hoboken (2008), Downtown Atlanta (2009), Downtown New York (2009), South Beach (2009), Hollywood (2009), Philadelphia (2009), and Austin (2010). Internationally, W has announced plans for hotels in Istanbul (2008), Doha (2008), San Juan (2008), Hong Kong (2008), St. Petersburg (2008), Santiago (2008), Athens (2009), Milan (2009), Dubai-Festival City (2009), Shanghai (2009), Barcelona (2009), Macao-Studio City (2010), Guangzhou (2010), and Dubai-The Palm (2010). W’s first Retreat & Spa, W Maldives, opened in September of 2006 and in March of 2007, received the prestigious Travel + Leisure Design Award for Best Resort. W has plans to open Retreat & Spa hotels in Vieques (2008), Koh Samui (2008), and Verbier (2010), the latter of which will serve as W’s first ski retreat. For more information, visit www.whotels.com.

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