Kayak.com Becomes First Travel Site to Combine User-Generated Content With Fare Availability

With One Click, Consumers Can Create and Share ‘Trip Ideas’ and Then Easily Search for Relevant Flights

NORWALK, Conn., March 2 /PRNewswire/ — Kayak.com continues to lead the meta-search 2.0 revolution by launching “Trip Ideas”, a community-based forum that encourages users to create and share travel destination “wish lists” with other users. Unlike static lists found on the Internet, Kayak.com is the first travel site to provide real-time fares and availability for every destination listed, which makes the leap from research to booking just a simple click away.

“Trip Ideas is the first phase of what we call ‘Kayak Alive’ which emphasizes user-generated content that can be shared with friends and other Kayak.com users,” said Dean Harris, CMO of Kayak.com. “Similar to popular hotel review sites, Trip Idea lists are third party endorsements of destinations, hotels, events and more. Consumers will use Trip Ideas to research vacation options, share favorite destinations, or discuss travel plans with friends and family.”

To create a personal Trip Idea or view those created by others, go to the “Fare Buzz” tab on Kayak.com. Users can create an original list or use an existing list found elsewhere on the Web. To add a new Trip Idea, consumers complete a simple form with Trip Idea name, category and a list of three or more destinations. Fields for additional content, URL and photos are optional. In addition to user-generated lists, Kayak.com aggregates destination lists from leading Web sites such as Travel Channel; Travel + Leisure; GolfDigest; Lonely Planet; and BudgetTravelOnline.com, the Web site of Arthur Frommer’s Budget Travel magazine.

To find the best fares for destinations on a list, consumers simply enter their departure airport into the Kayak Buzz toolbar at the top of the page. A Kayak Buzz list displays Trip Idea destinations and the best fares found by a Kayak.com user over the past three days. For detailed itinerary information on the fare, click on the destination name or pinpoint on the map. A text bubble appears with destination description and itinerary specifics including airports, price, dates of travel and when the fare was found by a Kayak.com user. Click the “search now” link to search for updated fares and availability.

Consumers can easily browse Trip Ideas by the following topics: recently posted, most popular, category (beach, family, romantic, skiing, singles, etc) or enter a specific search term such as “Whale Watching” or “Caribbean.” All lists can be emailed to friends and family or saved in “Your Trip Ideas” for later viewing and use. Registered users can receive Kayak Buzz Alerts for their favorite Trip Ideas, and starting March 9, receive RSS feeds.

In addition to Trip Ideas, Kayak.com announces the following additional enhancements:

— Consumers searching for flights can now more efficiently book hotel
and rental car or register the itinerary for a Fare Alert with the new
“Also on Kayak” section. Links are located on the top right corner of
the search results pages.
— Users can now book one-way rental cars on Kayak.com.

About Kayak.com

Created by co-founders of Orbitz, Travelocity and Expedia, Kayak.com is a comparison-shopping Web site that helps consumers make informed decisions in their travel planning. The site, which launched February 7, 2005, offers a comprehensive search engine that scours over 100 travel sites, providing prices and itineraries for hundreds of airlines, more than 103,000 hotels and all leading rental car companies. Kayak.com is the first to integrate consumer and professional reviews and other relevant travel information with real-time prices and availability. Kayak.com’s investors include Sequoia Capital, America Online, Inc. and General Catalyst Partners. For more information, please visit http://www.kayak.com/ .

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