Kayak.com Shares the Fare ‘Buzz’ With Consumers


Kayak.com Is First Travel Site to Expose Real-Time Deals Found by Other Travelers

NORWALK, Conn., Nov. 3 /PRNewswire/ — Kayak.com, the most comprehensive travel search site, introduces Kayak Buzz, a tool that displays the lowest fares to the 25 most popular destinations from any airport or city. The fares displayed are the lowest found by Kayak.com users over the previous three days.

“Kayak Buzz is perfect functionality for travelers looking for destination ideas,” said Steve Hafner, CEO and co-founder of Kayak.com. “Consumers can see a quick snapshot of where people are going and how much they’re paying to get there. This tool can be used to estimate vacation budgets for an upcoming trip or to inspire ideas for a last-minute getaway.”

To get the Buzz, input a departure airport or city in the Buzz section of the homepage. Within seconds, Kayak Buzz displays a list of 25 cities organized by popularity with an interactive map that displays all routes color coded by price. Retrieve itinerary details by clicking on the city or on the push pin at the end of each route. An easy-to-use text box appears highlighting itinerary details including price, airline, dates of travel and date the fare was found on Kayak.com. Click on the search button to instantly search real-time fares and availability for the current itinerary or search new dates.

A weekly Kayak Buzz newsletter will be launched in December. Consumers will have the opportunity to register to receive personalized Buzz every week.

“Consumers are frustrated by the bait and switch of the so-called ‘Deals Newsletters’ and we wanted to create a more personalized, relevant tool for this market,” explains Hafner. “Kayak Buzz replaces advertised deals with actual prices found from the consumer’s home airport or city. No more clicking on a fare sale only to find irrelevant routes.”

About Kayak.com

Created by co-founders of Orbitz, Travelocity and Expedia, Kayak.com is a comparison-shopping website that helps consumers make informed decisions in their travel planning. The site, which launched February 7, 2005, offers a comprehensive search engine that scours over 100 online travel sites, providing prices and itineraries for hundreds of airlines, more than 91,000 hotels and all leading rental car companies. Kayak.com displays more choices of available itinerary/price combinations than any other travel site, and is the first to integrate user-created reviews and ratings and other relevant travel information with real-time prices and availability. Kayak.com’s investors include Sequoia Capital, America Online, Inc. and General Catalyst Partners. For more information, please visit http://www.kayak.com/ .

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