40 Million Kids Now Eligible for Free Admission to Universal Orlando*


Ground-Breaking Kids Free Ticket Creates Unprecedented Value One Kid Up to Nine-Years-Old Gets Free Admission With Each Adult Ticket Purchase

Universal Marks Moment with Huge Celebration for More Than 1,500 Kids – Including 1,200-pound Chocolate Mountain and Coaster Rides with Spider-Man

ORLANDO, Fla., Jan. 30 /PRNewswire/ — Universal Orlando Resort launches a revolutionary new ticket offer today that will change the way families experience theme park vacations. Beginning immediately, one kid up to and including nine-years-old will get free admission to Universal Orlando’s theme parks when their parent buys a two-day, multi-park pass online.

The new Kids Free ticket is the most value-driven ticket in Universal Orlando’s history — and it is specifically developed to offer families unprecedented levels of financial freedom during their Orlando theme park vacations. No other Orlando theme park offers this ticket type.

Each of the nearly 40 million children between the ages of one-day and nine-years-old in the United States is eligible for free admission to Universal’s Orlando theme parks.

The new Kids Free ticket is tied to what already is Universal’s most popular online ticket — the two-day, multi-park pass — and will be sold exclusively online. In addition to the Kids Free ticket offer, Universal Orlando is also offering a vacation package that includes free theme park admission, free hotel accommodations and free food all day long for kids whose parents buy their travel package online.

“We are dedicated to providing the best vacation for today’s families,” said Gretchen Hofmann, senior vice president of sales and marketing for Universal Orlando Resort. “We know that takes great entertainment and great value. The Kids Free ticket is a new way for families to experience both those things.”

Universal Orlando kicked off the new ticket with a never-been-done-before celebration for more than 1,500 children Monday at its Islands of Adventure theme park. The children, most of who were invited from local schools, got a red-carpet arrival and the chance to feast on acres of specially prepared treats — including a 1,200-pound chocolate mountain and real chocolate fountain. They also got the chance to play with nearly all the characters who “live” at Universal Orlando — from Spider-Man to SpongeBob to Shrek. Tops on the list of activities: exclusive ride time on The Incredible Hulk Coaster with Spider-Man.

* The number of children up to nine-years-old in the United States according to US Census data.

The new Kids Free ticket is the latest in Universal Orlando’s effort to create options for today’s families seeking value, flexibility and convenience during their theme park destination vacation. For example, for $99.95 (before tax), guests can buy a version of the two-day, multi-park pass that includes a bonus of three extra days — allowing guests to feel comfortable coming and going as they please. And for $59.75 (before tax) — a reduced rate from the gate price — guests can buy a special online version of Universal’s one-day, one-park pass that comes with five consecutive days of unlimited admission. And — as always — guests at Universal Orlando’s three on-site hotels get free, unlimited Universal Express access to nearly all the rides and attractions in the destination’s two theme parks.

The two-day, multi-park pass that adults must purchase to obtain a Kids Free ticket for their child is sold online at Universal Orlando’s website ( http://www.universalorlando.com/ ) for $99.95 (before tax). As with all its ticket and travel products, Universal Orlando may change details and availability at any time. For details on the Kids Free Vacation Ticket and any restrictions that may apply, guests should visit Universal Orlando’s website.

The Universal Orlando resort destination http://www.universalorlando.com/ ) includes two dramatically distinct and adjacent theme parks, the Universal Studios motion picture and television theme park and Islands of Adventure, Orlando’s most thrilling and exhilarating theme park. Universal Orlando also includes CityWalk, a 30-acre dining, shopping, club and live-entertainment venue as well as premier on-site Loews hotels and world-class film and television production facilities.

KIDS FREE FACTS

Kids Free changes the rules when it comes to family theme park vacations. It is a ground-breaking new ticket that gives families unprecedented value when they visit Universal Orlando. Universal is now offering free admission to each kid up to nine-years-old when his or her parent buys a two-day, multi- park pass online.

Here are the specifics:

* One Kids Free two-day, multi-park ticket for every adult two-day, multi- park ticket purchased at the regular price.

* As an extra bonus, guests will receive an extra three days free for buying their tickets online, making their ticket good for a total of five consecutive days.

* The ticket is available only online.

* All tickets expire on Sunday, Dec. 31, 2006.

The two-day, multi-park ticket for adults costs $99.95.

* Kids Free is also available as part of Universal Orlando Resort vacation packages of three or more nights.

* The vacation package allows kids to stay free at a Universal Orlando on- site or select off-site hotel — and to eat free within Universal’s theme parks.

* Off-site packages begin at $239 per-adult; on-site packages begin at $449 per-adult.

* For more information, guests can visit http://www.universalorlando.com/ .

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