La Quinta and Baymont Guests Reap Benefits of Integrated Loyalty Program; New Resort Partner Offers Loyal Guests Even More Reward Choices

DALLAS, April 15 /PRNewswire-FirstCall/ — Following the systems integration of the Baymont, Woodfield Suites and Budgetel brands, the La Quinta Corporation (NYSE:LQI) announces the launch of its combined, enhanced guest loyalty program, Returns(R).

The newly combined Returns program marries the best elements of the Baymont, Woodfield Suites and Budgetel guest loyalty program, Guest Ovations, with those from La Quinta’s guest loyalty program, Returns. The result of the integration of the two programs allows guests staying at any of the La Quinta family of hotels the opportunity to earn points that can be redeemed for airline miles/credits, free night certificates and a multitude of unique rewards, including a choice of gift certificates for use at more than 20 retailers and restaurants.

“By leveraging the best from each program, the newly combined Returns program provides our frequent guests with additional reward options when redeeming their points,” said Rufus Schriber, executive vice president of sales and marketing of La Quinta Corporation. “We are confident the rewards and benefits now offered by the Returns program will serve as yet another appealing incentive for members who continue to remain loyal to the La Quinta and Baymont brands.”

In addition to free night certificates for stays at any of the more than 590 La Quinta, Baymont, Woodfield Suites and Budgetel hotels nationwide, Returns members can also redeem points for:

* Airline miles/credits from six airline partners — American Airlines(R)
AAdvantage(R), Delta SkyMiles(R) and Continental Airlines OnePass(R),
Midwest Airlines(R) Miles, Northwest Airlines(R) WorldPerks(R) and
Southwest Airlines Rapid Rewards(R).
* Certificates/gift cards for use at national restaurants, retailers and
entertainment venues, such as Sam’s Club(R), Office Depot(R) and Marcus
Theatres(R).
* Gas cards for use at Speedway SuperAmerica(R) and $50 gift certificates
from Enterprise Rent-A-Car(R).

And now, members of the newly combined Returns program planning that exotic or relaxing getaway can take advantage of an exciting new benefit with Wyndham(R) Hotels and Resorts. Returns members can redeem their points for an Award Certificate, entitling them to a free night stay at any participating Wyndham hotel or resort. With more than 150 locations in the United States, Mexico, the Dominican Republic, Canada and the Caribbean, Returns members have a variety of popular vacation destination choices.

All members of the Returns program are assigned to three distinct benefit categories, Silver, Gold and Elite based on their level of participation in the program. The newly combined program features services, such as express check-in, late check-out, secure account access and online point redemption via the new Returns member website, http://www.yourreturns.com/ .

For more details or to enroll in the newly combined Returns guest loyalty program, guests can go online at http://www.yourreturns.com/ , call the Returns Service Center at 1-800-642-4258 or visit the front desk at any La Quinta, Baymont, Woodfield Suites or Budgetel hotel.

About La Quinta Corporation

La Quinta Corporation is one of the largest owner/operators of limited- service hotels in the United States. Based in Dallas, Texas, the Company owns, operates or franchises more than 590 hotels in 39 states and Canada under the La Quinta Inns(R), La Quinta Inn & Suites(R), Baymont Inn & Suites(R), Woodfield Suites(R) and Budgetel(R) brands. For reservations or more information about La Quinta Corporation, its brands or franchising program, please visit http://www.lq.com/ .

Related Articles