Las Vegas and Beaulieu Vineyard Wines Welcome 2006 With the World’s Largest Toast

Mayor Oscar B. Goodman and 12,000 Revelers to Break Guinness World Record

LAS VEGAS, Dec. 1 /PRNewswire/ — Las Vegas and Beaulieu Vineyard Wines (BV Wines) will ring in the New Year in classic Las Vegas style by attempting to break the Guinness record for the World’s Largest Toast. Las Vegas Mayor Oscar B. Goodman will join more than 12,000 revelers as they lift a glass of BV Wine under the canopy of the Fremont Street Experience in Downtown Las Vegas at 11:50 p.m. on Dec. 31, 2005 for this once-in-a-lifetime event.

In addition to serving as the perfect nightcap to the city’s 100th birthday celebration, the World’s Largest Toast will punctuate a myriad of festivities planned for New Year’s Eve in Las Vegas, including the fireworks extravaganza “America’s Party: Las Vegas New Year 2006.” Presented by the Las Vegas Convention and Visitors Authority (LVCVA) and Las Vegas Events (LVE), the event will be co-produced by Fireworks by Grucci of New York, world-renowned for its mind-bending pyrotechnic creations, and consist of an eye-popping, five-mile-long display launched from 10 resort rooftops.

“Beaulieu Vineyard is thrilled to pour the wine for the World’s Largest Toast in Las Vegas,” said BV winemaker Joel Aiken. “What better way to toast the New Year and Las Vegas than with BV wine, which has been the toast of celebrations for 100 years.”

New Year’s Eve will mark the official end of the Las Vegas Centennial Celebration, which showcased hundreds of events throughout 2005 including the World’s Largest Birthday Cake, the resurrection of the city’s historic Helldorado Days Parade, and “Once Upon 100 Weddings,” an event in which 100 couples were married simultaneously under the canopy of the Fremont Street Experience.

“Las Vegas does it bigger and better than anyone and we are going to set another world record,” says Mayor Goodman, Chairman of the Centennial Commission, who will lead the toast. “This has been a phenomenal Centennial year and this event will ensure that 2005 goes out with a bang.”

The city, lauded for its over-the-top celebrations, will kick into high gear about 10 p.m. on New Year’s Eve as BV Wines begins registering an estimated 12,000 ticketed adults who will raise their glasses moments before the strike of midnight. The Fremont Street Experience’s Viva Vision LED Display system will provide an official countdown to the World’s Largest Toast.

“New Year’s Eve in Las Vegas is one of the biggest parties in the world, so it seems only fitting that we commemorate the occasion with the World’s Largest Toast,” said Terry Jicinsky, senior vice president of marketing, LVCVA. “This is the perfect opportunity to salute Las Vegas and the New Year in an extraordinary way.”

The group toast will occur in a cordoned outdoor area that will also feature live musical acts, hotel sponsored bars and a light and laser show at midnight. Participants must be 21 and older with proof of identification and pay $45 to obtain a fluorescent-colored wrist band and gain access to the toasting area.

“New Year’s Eve on Fremont Street is a fantastic party and the Fremont Street Experience is thrilled to be the host for the World’s Largest Toast,” said Joe Schillaci, president and CEO of the Fremont Street Experience. “What better backdrop for this once-in-a-lifetime event than Fremont Street, the heart of downtown Las Vegas where it all began 100 years ago.”

Las Vegas’ toast will attempt to outdo the current record of a 10,079 person toast, which is held by a Japanese Sake company. In order to officially break the record, all pre-qualified participants must raise their glass in unison and drink at the same time. A Guinness World Records adjudicator will attend the event to ensure the record is carried out according to the guidelines provided. It may take Guinness 12 weeks or longer to determine eligibility and authentication.

ABOUT THE LVCVA

The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With more than 133,000 hotel rooms in Las Vegas alone and 9 million square feet of meeting and exhibit space citywide, the LVCVA’s mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. For additional destination information, go to www.VisitLasVegas.com or www.LVCVA.com.

ABOUT BEAULIEU VINEYARD

Beaulieu Vineyard wines are produced by Diageo Chateau & Estate Wines, which is part of Diageo, the world’s leading premium drinks business. DC&E also produces and markets Sterling Vineyards, Sterling Vintner’s Collection, Solaris, and Blossom Hill, as well as the French wines of Barton & Guestier. DC&E is also a leading importer of classified Bordeaux in the U.S. and F.E. Trimbach wines from Alsace. A collection of Burgundy estate-bottled wines and several other fine European wines complement the selection. Diageo’s broader business includes Smirnoff Vodkas and flavored malt beverages, Guinness, Bailey’s Irish Cream, Crown Royal, and Captain Morgan Original Spiced Rum, as well as many other of the world’s leading premium drinks brands. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). Please enjoy our quality responsibly.

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