The Puerto Rico Tourism Company Spices up the 7th Annual Latin GRAMMY Awards

Celebrates Latin Culture & Awards Nominees With Exclusive Events in New York City

SAN JUAN, Puerto Rico, Oct. 30 /PRNewswire/ — This year, the 7th Annual Latin GRAMMY(R) Awards to be held in New York City, will be celebrated with a series of events that highlight the unique cuisine, high-end fashion, rich culture and history of Puerto Rico, and encourage travelers to “Explore Beyond the Shore.” The Puerto Rico Tourism Company (PRTC) has joined forces with the Latin Recording Academy and NYC Big Events to host exclusive “Latin GRAMMY(R) Week” festivities leading up to The Latin GRAMMY(R) Awards broadcast live from Madison Square Garden on November 2.

A Sparkling Evening Celebrating Fashion and the Latin GRAMMY(R) Awards will take place October 30 at the internationally-renowned jeweler, The House of Harry Winston, to honor today’s top Latin fashion influencers. This private event will be attended by leading Latin designers Narciso Rodriguez, Carolina Herrera and Oscar De La Renta, as well as up and coming Puerto Rican designers Lisa Thon and Carlos Alberto.

Experience Authentic Puerto Rican Cuisine with Puerto Rican celebrity chef Daisy Martinez on Tuesday, October 31, 2006 at the Sofrito restaurant in midtown Manhattan. Martinez will heat up Latin GRAMMY(R) Week with an afternoon of Latin flavors as she performs a few of the traditional cooking techniques regularly featured on her “Daisy Cooks!” television show. Mofongo, a traditional Puerto Rican dish made of plantains will be served among other authentic specialties.

Celebrate the Rich Culture and History of Puerto Rico on Wednesday, November 1, 2006 with an evening of Puerto Rican music and art at the Sheraton New York Hotel & Towers. Special invited guests will enjoy a live performance by Latin GRAMMY(R) nominee Quique Domenech.

“The Puerto Rico Tourism Company is proud to sponsor the 7th Annual Latin GRAMMY(R) Awards by hosting this series of events showcasing the rich culture and flair of our island and the Latin community,” said Terestella Gonzalez Denton, Executive Director of PRTC. “We believe that our role in these festivities will serve as a catalyst for tourists interested in experiencing authentic Latin culture in a U.S. destination that is rooted in more than 500 years of Spanish history.”

As a complement to the “Latin GRAMMY(R) Week” festivities, PRTC invites consumers to log on to www.GoToPuertoRico.com to enter to win a trip for two to Puerto Rico. The sweepstakes, which runs through Sunday, December 31, 2006, will provide two lucky winners with the opportunity to explore the island of Puerto Rico and savor the music, people, unique cuisine and variety of cultural attractions available at this tropical vacation destination.

About PRTC

The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of the tourism industry. It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations. PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.

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