Magic: The Science of Illusion Exhibition Opens Oct. 7, 2006


DETROIT, MI — (MARKET WIRE) — September 14, 2006 — Rise in the air on a floating chair. Have famous mentalist Max Maven read your mind. Can your head live without your body? It can at The New Detroit Science Center’s new blockbuster exhibit, Magic: The Science of Illusion, opening Saturday, Oct. 7, 2006.

At the heart of Magic are four unique illusions, designed with the help of professional magicians — mind reading, levitation, transformation and the disembodied head. By exploring how magicians create magical illusions, visitors will learn about basic math, physical science, psychology and the art of performance as well as gain an appreciation of magicians as innovators who continually experiment with science and art to keep one step ahead of their audience.

“The Magic exhibit will encourage our visitors to question how and why we see illusions, and inspire them to explore the science behind the illusions. By focusing a subject that is appealing, we can make science learning even more fun and relevant for our visitors,” said Kevin F. Prihod, President and CEO of The New Detroit Science Center.

Visitors will explore the science and art of each of the four illusions from two perspectives — as the magician’s apprentice and as the audience. As the magician’s apprentice, they’ll enter a “backstage” environment and explore, through hands-on exhibits and video, how physical science, psychology and math are made magical with the art of performance. As the audience, visitors will enter a “front stage” environment to experience the emotional impact of magical performances, and learn about an illusion’s cultural history.

Visitors can learn about the history of magic and its most famous performers — from Houdini to Henning, Penn & Teller, Goldfinger & Dove, Max Maven, and Jade — in the Magicians and Performances area, while the film “Magic at Work” looks at magical thinking (in the form of superstitions) in modern life. They’ll see authentic magical artifacts, including a milk can and handcuffs used by Houdini in his famous escapes, and discover the history of performance magic through posters, photos, text and film.

Magic: The Science of Illusion will be at The New Detroit Science Center from Oct. 7, 2006 through Jan. 15, 2007. Tickets start at $10.95 for children and seniors, and $11.95 for adults. General admission to the Science Center is included.

An Educator Preview Event will be held on Thursday, Oct. 5, from 4:30 p.m. – 9 p.m. for teachers and school administrators to explore the Magic exhibit and other field trip offerings. For more information about this event, please e-mail educatorevents@sciencedetroit.org.

A Magical Members Preview Party will be held on Friday, Oct. 6, from 4:30 p.m. – 8:30 p.m. for Science Center Members. For more information about this event or about Science Center membership, please call 313.577.8400, ext. 433.

The New Detroit Science Center features 110,000 square feet of scientific exploration, including Michigan’s only IMAX® Dome Theatre; the Dassault Systèmes Planetarium; the Ford Learning Resource Center; the DTE Energy Sparks Theater; the DaimlerChrysler Science Stage; an 8,700 square-foot Science Hall for traveling exhibits; hands-on exhibit galleries focusing on space, life and physical science; an SBC Children’s Gallery for pint-size scientists; and a Special Events Lobby. The Science Center has served more than 1.5 million visitors since its grand re-opening on July 28, 2001. For more information, please call 313-577-8400 or visit the website, http://www.detroitsciencecenter.org.

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