Michigan Destinations In National Top 100

Three Locales and Well-Known Events on American Bus Association’s List

LANSING, Mich., Oct. 10 /PRNewswire/ — Michigan will host three of the “Top 100 Events in North America” in 2006, according to a list compiled by the American Bus Association (ABA). The Michigan events named on this prestigious, all-season list are: Zehnder’s Snowfest (January 25-30) in Frankenmuth; Traverse City’s National Cherry Festival (July 1-8); and the Grand Haven Coast Guard Festival (July 28-August 6).

“Michigan plays host to countless well attended, world-class festivals each year and this is a wonderful honor for the Traverse City, Grand Haven and Frankenmuth communities,” said George Zimmermann, Senior Vice President of Travel Michigan. “The award is a welcome tribute to the dedicated organizers, sponsors and volunteers in these communities who work year-round planning every detail. This is also an important signal to the rest of the U.S. and Canada that Michigan’s outstanding festivals are easily accessible and provide excellent value.”

According to the ABA, the 2006 “Top 100 Events in North America” list resulted from research and recommendations from an elite selection committee of tourism industry representatives. The list recognizes the Michigan events for offering excellent entertainment value to both tour groups and individual travelers from around the world.

“The attractiveness of these communities and their festivals as don’t-miss entertainment values is only part of why their selection this year is such a distinction for the State of Michigan,” said Peter J. Pantuso, ABA’s President and CEO. “The real news here is that Grand Haven, Frankenmuth and Traverse City have been recognized as potential magnets for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy.”

According to a study recently completed by researchers at The George Washington University, one overnight visit by a motorcoach group can leave more than $11,000 in a local destination’s economy from resultant spending on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.

ABA’s 2006 Top 100 Events Selection Committee selected Grand Haven Coast Guard Festival, Zehnder’s Snowfest and the National Cherry Festival from among hundreds of U.S. and Canadian events nominated by state and provincial tourism offices and visitors bureaus. Judges were to consider each event’s broad appeal, accessibility to motorcoaches, skill at handling large groups, and a variety of other relevant criteria.

The ABA list is available online at http://www.buses.org/top_100_events/ .

For additional information on Michigan destinations, travelers may visit http://www.michigan.org/ or call (888) 78-GREAT (784-7328). Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services.

Related Articles