Midwest Airlines’ Buy-Onboard Best Care Cuisine to Feature Fresh, Contemporary Meals

MILWAUKEE, March 23 /PRNewswire-FirstCall/ — In an ongoing effort to resist trends in the airline industry, distinguish itself from the competition and please customers, Midwest Airlines has redesigned its inflight dining program and will soon feature fresh, contemporary buy-onboard meals. A well- known Milwaukee restaurant will assist the airline in menu planning and meal preparation for its new Best Care Cuisine. Additionally, the airline will operate its own dining services center and manage all components of its inflight food and beverage service.

“Midwest Airlines built its reputation as ‘The best care in the air’ by offering passengers outstanding customer service, and we intend to continue that legacy by providing customers with an inflight experience that is second to none,” said Timothy E. Hoeksema, chairman and chief executive officer. “Our buy-onboard Best Care Cuisine will please customers with distinctive menu selections that are interesting and unique, yet attractively priced. We are bringing back some old favorites and introducing new selections, including grilled chicken fajitas and sesame-crusted chicken breast. And, of course, we will continue to offer our complimentary trademark baked-onboard chocolate chip cookies.”

After an extensive search, Midwest Airlines chose Mader’s Restaurant to assist with development and preparation of its Best Care Cuisine. Mader’s — a renowned Milwaukee restaurant since 1902 — was chosen because of the expertise and innovation of its executive chef, Shawn Monroe, as well as for its experience serving customers in large numbers at various Milwaukee venues.

Chef Monroe — who has worked with celebrity chefs Emeril Lagasse, Wolfgang Puck and Daniel Boulud — joined Mader’s in 2002. Known for his emphasis on using local products and blending flavors and regional styles, Chef Monroe introduced a new menu for the restaurant’s 100th anniversary celebration that year featuring lighter, modern fare.

“We are pleased to be working with Midwest Airlines on this unique approach to inflight dining,” said Victor Mader, president of Mader’s Restaurant. “We look forward to bringing flavorful meals to customers aboard Midwest Airlines, just as we do to our own customers.”

Chef Monroe is working with Midwest Airlines to completely revamp its buy- onboard menu selections, drawing on his skill in contemporary cuisine. Best Care Cuisine will place special emphasis on presentation and will feature fresh ingredients in creative combinations. Chef Monroe and his staff will be in charge of preparing all Midwest Airlines’ buy-onboard meals.

Midwest Airlines will operate its dining services center and food preparation kitchen out of completely remodeled space located on the Milwaukee airport grounds. It expects to open a similar operation in Kansas City later this year. The airline has hired a manager to oversee its dining program and additional employees to staff its dining services center.

Midwest Airlines’ redesigned dining program featuring Best Care Cuisine is an important component in the airline’s effort to redefine and expand its customers’ travel experience. According to Scott R. Dickson, senior vice president and chief marketing officer, Best Care Cuisine will provide passengers with an appealing dining option, and is also expected to save the airline money — a win-win situation for both passengers and the airline. “At a time when other airlines are reducing or eliminating their buy-onboard meals altogether, we have found a way to cost-effectively offer quality buy-onboard meals,” Dickson added.

Best Care Cuisine will be available on most Midwest Airlines Signature and Saver Service flights. Pricing for meals starts at $5 for a breakfast snack and goes up to $10 for a dinner. The airline will begin offering the new meals May 10.

Midwest Airlines (NYSE:MEH) features jet service throughout the United States, including Milwaukee’s most daily nonstop flights and best schedule to major destinations. Skyway Airlines, Inc. — its wholly owned subsidiary — operates as Midwest Connect, which offers connections to Midwest Airlines as well as point-to-point service between select markets on regional jet and turboprop aircraft. Together, the airlines offer service to 50 cities. More information is available at http://www.midwestairlines.com/ .

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