It’s a Train … It’s a Plane … It’s Midwest Airlines’ Attention-Grabbing Marketing Campaign in Minneapolis/St. Paul

MINNEAPOLIS and ST. PAUL, Minn., July 26 /PRNewswire-FirstCall/ — Starting this week, three sleek railcars on the Metro Transit Hiawatha light- rail line will bear a striking resemblance to Midwest Airlines Boeing 717 aircraft. The railcars, which all but guarantee to attract a second look, are wrapped in a special material that covers them with a realistic image of the aircraft, but still allows full window visibility for passengers. (Please see accompanying photo.)

The railcar wraps are just part of Midwest Airlines’ new marketing campaign in Minneapolis/St. Paul. The campaign is designed to raise awareness of the airline’s expanded nonstop service between Minneapolis/St. Paul and its hub in Milwaukee, where passengers can connect to Midwest flights to dozens of cities coast to coast. The airline, which has earned a reputation as “The best care in the air” for its unique combination of personal service and onboard amenities, recently was named “World’s Best Domestic Airline” in Travel+Leisure magazine’s 2005 World’s Best Awards competition. It’s the seventh time the airline has won the title in the 10 years it has been awarded.

Midwest Airlines’ expanded service now offers five roundtrip flights between Minneapolis/St. Paul and Milwaukee on weekdays, and three roundtrips on Saturday and Sunday.

“Our Minneapolis/St. Paul marketing campaign will support our expanded schedule by building brand awareness, and it introduces a comfortable new airline alternative to Twin Cities’ travelers,” said James J. Reichart, Midwest’s director of Advertising and Brand. “The new light-rail line is an arresting and innovative medium for carrying our message.”

The wrapped railcars also carry inside placards advertising Midwest Airlines service and amenities — including the airline’s hallmark baked- onboard chocolate chip cookies and its Signature Service featuring wide, two- by-two leather seating. Minneapolis/St. Paul travelers can take advantage of Signature Service on four of five daily nonstop flights to Milwaukee.

In addition to the wrapped railcars, the Midwest marketing campaign will include direct mail of specially designed Hallmark greeting cards to frequent flyers in the Minneapolis/St. Paul area, and radio, television and newspaper advertising. In early August, the airline will conduct a mobile tour of Minneapolis/St. Paul events and businesses. The tour features a customized van carrying a pair of the airline’s two-across leather seats. Midwest Airlines staff will hand out cookies and entry forms to win free transportation on Midwest Airlines.

Midwest Airlines features jet service throughout the United States, including Milwaukee’s most daily nonstop flights and best schedule to major destinations. Skyway Airlines, Inc. – its wholly owned subsidiary – operates as Midwest Connect, which offers connections to Midwest Airlines as well as point-to-point service between select markets on regional jet and turboprop aircraft. Together, the airlines offer service to 50 cities, including Houston Hobby – the airline’s newest destination. More information is available at http://www.midwestairlines.com/ .

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