Airline to Exclusively Use Signature Service to Meet Growing Customer Demand
MILWAUKEE, Aug. 22 /PRNewswire-FirstCall/ — Midwest Airlines (NYSE:MEH) today announced that it is continuing to meet the needs of Minnesota travelers by upgrading service on all of its nonstop Minneapolis/St. Paul flights. In less than six months, the airline will have upgraded all aircraft serving the market from regional jets to the exclusive use of its Signature Service on new Boeing 717s. Using larger aircraft responds to the growing customer demand the airline has experienced since it began serving Minneapolis/St. Paul in 2002. The upgrade will take effect October 1.
“We’re pleased that Minnesota travelers are enjoying the level of service that earned us our reputation as ‘The best care in the air,’” said Scott R. Dickson, senior vice president and chief marketing officer. “The tremendous customer growth we’ve been experiencing tells us that upgrading all of our Minneapolis/St. Paul service to larger aircraft is what our customers in that market want. So, in a matter of months, we’re giving them a 175% increase in available seats on Midwest Airlines.”
The upgrade means the airline will offer Minnesota passengers the convenience and comfort of Midwest Airlines Signature Service from the newly expanded Humphrey Terminal on five nonstop flights each weekday to Milwaukee, where they can make quick connections to 40 destinations nationwide. Midwest Airlines Signature Service, offered on Midwest’s new Boeing 717 aircraft, features two-by-two wide leather seats with extra legroom and adjustable headrests and footrests. The airline’s trademark baked-onboard chocolate chip cookies are offered on afternoon and evening flights.
Introducing America’s Top-Rated Airline To Minneapolis/St. Paul
After recently winning the coveted Travel+Leisure “World’s Best Domestic Airline” award for 2005, Midwest is taking a creative approach to raise awareness of the airline’s expanded nonstop service between Minneapolis/St. Paul and its hub in Milwaukee. In early August, the airline toured Minneapolis/St. Paul in a customized van outfitted with its two-by-two wide leather seats with extra legroom and adjustable headrests and footrests and stopped at businesses and events in the cities. The tour offered customers the opportunity to experience the comfort first-hand, a taste of the airline’s famous chocolate chip cookies and a chance to win free flights.
Also, three sleek railcars on the Metro Transit Hiawatha light rail line bear a striking resemblance to Midwest Airlines Boeing 717 aircraft. The railcars, which all but guarantee to attract a second look, are wrapped in a special material that covers them with a realistic image of the aircraft, but still allows full window visibility for passengers. Passengers aboard the railcars can learn more about the airline by reading “flight” placards on board.
In addition, the airline sent out specially designed Hallmark greeting cards to frequent flyers in the Minneapolis/St. Paul area and is advertising on radio and television and in the newspaper.
Midwest’s New Home at the Minneapolis/St. Paul Airport
Midwest is now serving Minneapolis/St. Paul travelers from the modern and expanded Humphrey Terminal. The Humphrey Terminal, located off 34th Avenue, offers covered parking and access to taxis, hotel shuttles, rental cars and the new Hiawatha corridor light rail system that connects the airport with downtown Minneapolis, the University of Minnesota and the Mall of America.
Schedules and fares for all Midwest Airlines flights are available at http://www.midwestairlines.com/ .
Midwest Airlines features jet service throughout the United States, including Milwaukee’s most daily nonstop flights and best schedule to major destinations. Skyway Airlines, Inc. — its wholly owned subsidiary — operates as Midwest Connect, which offers connections to Midwest Airlines as well as point-to-point service between select markets on regional jet and turboprop aircraft. Together, the airlines offer service to 50 cities, including Houston Hobby — the airline’s newest destination. More information is available at http://www.midwestairlines.com/ .
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