Millennium Park, Chicago’s Newest Lakefront Destination, Launches Enhanced Online Guide

www.millenniumpark.org Provides a Detailed Interactive Experience for Art, Architecture and Landscape Lovers

CHICAGO, June 7 /PRNewswire/ — Widely recognized for its unprecedented combination of architecture, sculpture and monumental landscape design, Chicago’s Millennium Park has hosted more than two million people since its opening in July 2004. Today, park officials have announced a new, enhanced web site, http://www.millenniumpark.org/ , to help guide millions of fans and future visitors through the 24.5-acre park.

The new online guide will introduce residents and visitors alike to the park through the use of Flash technology, interactive exhibit information, in-depth destination descriptions and featured events. Like the park itself, the website celebrates the city’s commitment to beautiful architecture, landscaped and protected parklands and an ongoing celebration of the arts.

The web site’s many highlights include: an event calendar detailing the park’s numerous free concerts, events and exhibitions; information about private rentals; maps and travel planning tips; and a park history. The web site also provides considerable detail concerning the park’s many destinations, including: the Frank Gehry-designed Jay Pritzker Pavilion and BP Bridge; Cloud Gate, one of the world’s largest outdoor sculptures by Anish Kapoor; The Crown Fountain, designed by artist Jaume Plensa; and the contemporary Lurie Garden.

“Millennium Park is one of Chicago’s most popular new destinations. We are extremely excited to create this online guide where we can provide people the information they need to help plan a visit,” said Millennium Park Executive Director Helen Doria. “Our new website reflects the careful attention we have paid to detail and aesthetics, and it truly gives visitors a feel for what they can experience here.”

The web site was created by White Horse, a privately-held, woman-owned interactive agency with offices in Chicago.

“We are pleased to contribute to the business and cultural climate in Chicago in a significant way,” said Jen DeVoe, president of White Horse. “The new Millennium Park web site has allowed us to work on a project with tremendous design equity and, at the same time, make a quality contribution to the community in which we do business.”

“We are a highly responsive agency,” added Tony Bagdy, lead account strategist for White Horse Chicago. “To that end, White Horse developed http://www.millenniumpark.org/ , meeting necessarily demanding creative standards within an extremely aggressive timeline, to ensure Millennium Park’s online guide would be available at the beginning of summer.”

About Millennium Park

Located in downtown Chicago on Michigan Avenue between Randolph and Monroe Streets, the 24.5-acre Millennium Park is a center for world-class art, music, architecture and landscape design. For more information about Millennium Park please visit http://www.millenniumpark.org/ or call 312-742-1168.

About White Horse

Founded in 1980, White Horse is a privately held, woman-owned interactive agency with offices in Chicago, Ill. and Portland, Ore. White Horse represents many global and national clients in the area of interactive marketing, including Microsoft, Celestial Seasonings, Diners Club, The Nautilus Group, Countrywide Financial, and Cisco Systems. For more information, visit http://www.whitehorse.com/ or call 1-877-471-4200.

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