Mobile Media and The Weather Channel(R) Launch Series of Lifestyle Alerts

New service goes beyond weather updates to include travel alerts, baseball game delays, and more

VIENNA, Va. and ATLANTA, Aug. 9 /PRNewswire/ — The Mobile Media Company, the Personal Broadcaster (, and The Weather Channel Interactive ( today announced the launch of new mobile alert services that provide users with weather, travel, and other information via text messages directly to their mobile phones.

In addition to the current 3-day forecast service, customers can now receive the following on-demand messages without a subscription:

— Airport Delays. Information about departure and arrival delays at
major U.S. airports, plus reports on current conditions and visibility.
To access this feature, customers text “air” and the U.S. airport’s
three-letter code to 4CAST (42278).

— Major League Baseball. This message provides game-day forecasts for
any team’s next home game, up to 10 days in advance, with specific
forecasts for the actual stadium location. To access this feature,
customers text “ball” and the team name to 4CAST (42278).

— Pollen Count. Information about pollen levels for grass, tree, and
ragweed anywhere around the country. To access this feature, customers
text “pollen” and any U.S. ZIP code or city name to 4CAST (42278).

— Current Conditions. This message provides the current temperature,
“feels like” temperature, weather description, humidity, and wind type
and speed, anywhere around the country. To access this feature,
customers text “now” and any U.S. ZIP code or city name to 4CAST

Each alert is $0.75 per message, in addition to any standard messaging fees or package rates charged by participating carriers.

“This partnership provides people exactly what they want: accurate, easy-to-use, and affordable lifestyle information,” says Steinar Svalesen, Executive Vice President and General Manager of Mobile Media North America. “We believe consumers will respond strongly to The Weather Channel’s new offerings, and look forward to launching other services with them over the next few months.”

The new services are available to customers of most leading wireless carriers, including Cingular Wireless, Verizon Wireless, Sprint Wireless, Nextel, T-Mobile, Alltel Wireless, Midwest Wireless, and Boost Mobile, making it The Weather Channel Interactive’s most widely available mobile offering.

Expanding on The Weather Channel’s popular 36-hour and Marine text 4CAST service launched in October 2004, and its text trivia campaign first announced in June, the lifestyle alerts are the latest in a series of services being offered by The Weather Channel Interactive and Mobile Media.

“The Weather Channel’s text messaging 4CAST service provides mobile phone owners with customized, relevant content at their convenience,” says Louis Gump, Vice President of mobile at The Weather Channel Interactive. “From the ballpark to the airport to the backyard, 4CAST keeps people prepared, with no need to subscribe or sign up.”

About Mobile Media

The Mobile Media Company is the leading producer and global distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. The Company currently engages with an audience of over 500 million mobile users throughout Europe, North America, South America and Asia Pacific, working in partnership with mobile network and portal operations, media companies and brand managers and agencies. Mobile Media is headquartered in Oslo, Norway, with offices and technology development centers in the U.K., Romania, Hong Kong, China and the U.S.

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About The Weather Channel

The Weather Channel, a 24-hour weather network, is seen in over 88 million U.S. households. Its Web site,, reaches more than 25 million unique users per month. Its content is currently ranked the 11th most popular in the U.S. by Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network distributed to almost 7 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, Va.-based, privately held media company.

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