Mutual of Omaha’s Wild Kingdom Adventure Tour Takes to the Road

OMAHA, Neb., Aug. 16 /PRNewswire/ — The Mutual of Omaha’s Wild Kingdom Adventure Tour, a unique interactive experience that conveys the excitement and adventure of the Wild Kingdom, will hit the road this fall with appearances at fairs and festivals in seven states.

Traveling the country in several distinctive semitrailer trucks, the Wild Kingdom Adventure Tour is a 75-foot by 75-foot multifaceted experience that promises to be the highlight of the fairs and festivals it visits.

“Mutual of Omaha’s Wild Kingdom Adventure Tour will be a show-stopper — an exciting, interactive and fun experience that’s free for everyone,” said Mutual Senior Vice President John Hildenbiddle. “We are thrilled to bring the adventure and excitement of the Wild Kingdom to people all across the country, introducing Mutual of Omaha’s Wild Kingdom to new generations while renewing our bond with those who grew up watching the original show.”

Highlights of Mutual of Omaha’s Wild Kingdom Adventure Tour include:

* Experiencing the sights, sounds and scents of three vastly different
habitats — the tropical rainforest, the African savanna and ice-bound
Polar regions — featuring life-like animatronic animals, realistic
foliage and a few surprises.
* Hands-on activities for young adventurers.
* An air-conditioned theater featuring exciting moments from current
Mutual of Omaha’s Wild Kingdom episodes airing on the Animal Planet
network.
* A wild photo backdrop with free pictures for everyone.
* A unique tribute to the original Mutual of Omaha’s Wild Kingdom and to
legendary host Marlin Perkins, who appears via new technology to
welcome visitors.
* An instant win game in which everyone takes home a prize, and one lucky
adventurer will win an African safari.

The Wild Kingdom Adventure Tour will premiere at the Chrysler Arts, Beats and Eats Festival in Pontiac, Mich., Sept. 2-5, and will visit six other states in 2005. It will hit the road again in 2006 and 2007, extending its reach from coast to coast, Hildenbiddle said.

“Mutual of Omaha’s Wild Kingdom Adventure Tour is one of the most elaborate, state-of-the-art mobile displays in existence, and we want as many people as possible to experience it. We have designed our tour schedule with that goal in mind, and we’ll have the opportunity to visit cities throughout the country over the next few years,” Hildenbiddle said.

Aspen Marketing Services of Chicago designed, built and is handling tour logistics in close coordination with Mutual of Omaha.

Here is the 2005 Mutual of Omaha’s Wild Kingdom Adventure Tour schedule:

* Sept. 2-5 — Chrysler Arts, Beats and Eats Festival, Pontiac, Mich.
(Detroit)
* Sept. 8-11 — Yellow Daisy Festival, Stone Mountain, Ga. (Atlanta)
* Sept. 17-18 — Oktoberfest Zinzinnati, Cincinnati, Ohio
* Sept. 22-25 — State Fair of Virginia, Richmond, Va.
* Oct. 1-2 — Fells Point Fun Fest, Baltimore, Md.
* Oct. 7-9 — Apple Harvest Festival, Southington, Conn. (New Haven)
* Oct. 14-16 — TBD

The Wild Kingdom Adventure Tour represents a significant expansion of the company’s Wild Kingdom program, which includes all-new Wild Kingdom shows on the Animal Planet network, classic Wild Kingdom episodes on DVD, a fun interactive web site (www.wildkingdom.com) and other activities.

Mutual of Omaha is a full-service, multi-line organization providing insurance and financial products for individuals, businesses and groups throughout the United States. For individuals and families, Mutual is a leader in the life, Medicare supplement, long-term care, disability and annuity lines. For businesses, the company offers a full portfolio of employee benefits, including life, health, disability, AD&D and retirement plans. For more information about Mutual of Omaha, visit www.mutualofomaha.com.

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