HARRISBURG, Pa., May 19 /PRNewswire/ — A national magazine is helping millions learn about one of Pennsylvania’s more beautiful, natural attractions: the Pennsylvania Wilds.
The Pennsylvania Wilds is a 12-county area of north central PA that boasts two million acres of public land, 27 state parks, the largest elk herd and the darkest skies in the northeast. And now, National Geographic Adventure magazine is sharing this natural wonder with its readers.
“National Geographic’s story will entice many people to experience what many others have already enjoyed,” said Governor Rendell. “Economically, the article will help to increase hotel occupancy and bring new dollars into the local communities of the region as we near the beginning of the summer travel season.”
The National Geographic Adventure article, “The Wild, Wild East,” highlights specific outdoor destinations within the Pennsylvania Wilds region, including Cherry Springs State Park, Elk State Forest, Pine Creek and the Pine Creek Gorge, Hyner View State Park and several local outfitters.
The article also cites the Human Footprint Report published by the Wildlife Conservation Society, which proclaims the land from the Pennsylvania Wilds as on par with the wilderness in the Pantanal in Brazil and the Gobi in China, and part of a very small percentage of truly pristine lands left in the lower 48 states.
“A century of restoration and conservation efforts have made the Pennsylvania Wilds what it is today,” said Governor Edward G. Rendell. “These are beautiful lands that we’ll continue to conserve for future generations, while at the same time share with the public through the strategic planning and smart growth behind the Pennsylvania Wilds initiative.”
The National Geographic Adventure article reached an audience of 1.2 million potential visitors nationwide. The advertising equivalency of a full- page media buy is $57,000.
“Through National Geographic Adventure, we’re now able to share our natural treasures with an unprecedented number of outdoor enthusiasts nationwide,” said Jason Fink, president of the Pennsylvania Wilds Corporation. “This is a great target audience for our local members and tourism partners, and we are preparing for and looking forward to the positive impact this will have on our communities in the months to come.”
The Pennsylvania Tourism Office, under the state Department of Community and Economic Development, is dedicated to fulfilling the needs and aspirations of travelers by presenting them with the information and resources they need to plan and enjoy the activities, attractions and destinations that are uniquely Pennsylvania. For more information about Pennsylvania’s tourism industry, go to http://www.visitpa.com/, or call (800) VISIT PA. For more information on the Pennsylvania Wilds, visit http://www.dcnr.state.pa.us/ and select PA Wilds under “Hot Topics.”
The Rendell Administration is committed to creating a first-rate public education system, protecting our most vulnerable citizens and continuing economic investment to support our communities and businesses. To find out more about Governor Rendell’s initiatives and to sign up for his weekly newsletter, visit his Web site at: http://www.governor.state.pa.us/.