New Oregon Quarter Release Will Promote Statewide Tourism and Benefit Crater Lake National Trust

Several Promotions Will Encourage Exploration and Support Economic Development

SALEM, Ore., May 2 /PRNewswire/ — On June 6 the United States Mint will release the Oregon quarter featuring the image of Crater Lake on its reverse (tails) side. With 140 million Americans collecting state quarters, Oregon has a highly visible opportunity to put the state and Crater Lake in the national spotlight. Travel Oregon, in partnership with Gov. Ted Kulongoski’s office, Crater Lake National Park, and Southern Oregon tourism organizations, is planning a quarter-themed promotion to encourage travelers to celebrate and explore Oregon, and to raise funds for the Crater Lake National Park Trust.

“Crater Lake is one of the natural wonders of the world. Steeped in thousands of years of history, and considered sacred land to Native Americans, the Park is Oregon’s oldest national park, enjoyed by thousands of visitors every year,” said Governor Kulongoski. “Crater Lake represents all that is good in Oregon: beautiful scenery and a hardiness that is represented in its citizenry.”

The Oregon Quarter Promotion — “Explore and Win”

The summer-long “Explore and Win” promotion kicks off at the Oregon quarter official launch event, in cooperation with the United States Mint, on June 15 at the Oregon Historical Society in Portland. To gain the most local and regional exposure for the Oregon quarter’s release, and to take advantage of fair June weather, Portland was chosen for the opening event.

Following the official launch, the public will be invited to join an outdoor party and quarter exchange on the South Park Blocks in downtown Portland. At the quarter exchange, young people age 18 and under will receive a free quarter and the public will have the opportunity to purchase $10 rolls of brand new quarters — one of the only chances to buy full rolls before the coins work their way into circulation.

A southern Oregon group is also working on plans for a late-summer event in the Crater Lake area (details to be announced soon) that will bookend other Oregon quarter-related activities taking place in local communities across Oregon throughout the summer. More information on events, as well as an opportunity to enter a drawing for the ultimate family getaway for four to Crater Lake, are available at www.TravelOregon.com.

Promotion sponsors for the Oregon quarter include Starbucks Coffee Company; Portland General Electric (PGE); the Oregon Bankers Association; Oregon Historical Society; Umpqua Dairy Products. Co.; and Enterprise Rent-A-Car Company of Oregon. Several sponsors are creating their own quarter-related events and activities to provide more opportunities to celebrate the new Oregon quarter and the state.

For the Portland Rose Festival, PGE will create a float celebrating the Oregon quarter and Oregon’s bounty for the PGE/SOLV Starlight parade on June 4 and the Southwest Airlines Grand Floral Parade on June 11. PGE will also host an Oregon Quarter Night at PGE Park in Portland on July 4, featuring a Beavers baseball game, fireworks and special Oregon quarter activities.

“In the spirit of the United States Mint’s quarter program honoring all states, Travel Oregon’s goal is to use the quarter as an invitation to enjoy our great state’s scenic attractions, arts and culture, outstanding cuisine and historic treasures,” says Todd Davidson, chief executive officer of Travel Oregon. “In addition to celebrating Oregon’s stunning beauty, we hope to promote tourism statewide, nearly a $7 billion component of our economy.”

Crater Lake National Park

In 1902, President Theodore Roosevelt named Crater Lake one of the first national parks and for more than 100 years visitors have been traveling to the park to experience its awesome beauty. Established in 2002, The Crater Lake National Park Trust strives to redefine Crater Lake National Park as a community-supported resource by providing private philanthropy to enhance the value of Crater Lake for present and future generations.

The Trust’s signature project is to assist the park in creating the new Science and Learning Center. The doors will open in 2006. Discoveries will be shared with the public. Meanwhile, educational programs are already under way. Hundreds of grade school children delight in visiting the park twice a year, using it as their laboratory and classroom. Rangers guide them through activities to learn about the geological forces that created the park and the snowpack that protects its plants and animals.

The Trust invites the public to support these activities by joining the Quarter Club. With a donation of $25 or more, people can become members of this club and receive a mint-condition Crater Lake quarter.

Members will also receive 10 American Airlines miles for every dollar donated. Contributions can be made at www.nationalparks.org/craterlake.

“Crater Lake belongs to the whole state and the world,” said Chuck Lundy, superintendent of Crater Lake National Park. “The lake is a treasure to be explored, protected and enjoyed.”

The Oregon Quarter

The quarter’s design was recommended to the United States Mint by The Oregon Commemorative Coin Commission, co-chaired by Gov. Ted Kulongoski and State Treasurer Randall Edwards. The Crater Lake quarter design was selected from four final designs, which also included Mount Hood, a wagon and American Indian village on the Oregon Trail, and a leaping salmon.

State quarters are released in the order that states ratified the U.S. Constitution or were admitted into the union. The Oregon quarter will be the 33rd quarter released since the program began in 1999, and the third to be released in 2005. California and Minnesota quarters were released earlier this year, with Kansas, and West Virginia coins to follow the Oregon release. For more information on the state quarters program, visit www.usmint.gov or call Michael White at 202-354-7222. Commercial sponsorship of the “Explore and Win” promotion does not imply endorsement by, approval of, or association with the United States Mint or the Department of the Treasury.

The mission of the Oregon Tourism Commission, dba Travel Oregon, is to encourage economic growth and to enhance Oregon’s quality of life through the strengthened economic impact of tourism statewide. For more information about Travel Oregon or about tourism or travel information in Oregon, visit www.TravelOregon.com. For travel stories, contact Ken Grimsley, Travel Oregon PR manager, ken@traveloregon.com.

Related Articles