World’s largest hotel loyalty program to offer members up to 20,000 bonus points for summer travel
ATLANTA, May 11 /PRNewswire-FirstCall/ — InterContinental Hotels Group (NYSE:IHG) (ADRs) (IHG), the world’s largest and most global hotel company, is giving members of its guest loyalty program added incentive to travel this summer. From May 16 – Aug. 31, 2005, Priority Club Rewards members can earn 2,000 bonus points or 500 bonus miles for every second qualifying stay at any InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Hotel Indigo(SM), Holiday Inn(R) Hotels and Resorts Holiday Inn Express(R), Staybridge Suites(R) or Candlewood Suites(R) hotels worldwide. Furthermore, guests of Staybridge Suites(R) and Candlewood Suites(R) will earn an additional 1,000 points or 250 miles for every qualifying stay. Members can earn a maximum of 20,000 bonus points or 5,000 bonus miles.
“We appreciate our members’ business and continually provide ways for them to quickly see and experience the value of our program,” said Steve Sickel, senior vice president, Priority Club Rewards, IHG. “By offering our members bonus points or miles during this popular travel period, they can accumulate points faster to use toward future Reward Nights, airline tickets or merchandise from the Priority Club Rewards Web site or the Personal Shopper.”
To participate in the promotion, Priority Club Rewards members must first register at priorityclub.com/2000 or by calling 1-888-560-5660 and entering promo code 3238 prior to staying at any of the more than 3,500 InterContinental Hotels Group locations worldwide.
“We’re the largest hotel loyalty program in the industry because we make it very easy for our members to earn and redeem points when they stay in our hotels,” said Sickel. “This is just another example of how Priority Club Rewards makes members our first priority.”
Priority Club Rewards is the fastest-growing customer loyalty program in the hotel industry with membership more than doubling over the last three years to more than 24 million. The program is the easiest to use, features more sought-after benefits than any other hotel offering and was the first to offer online reward redemption. Members can stay at or redeem points at more than 3,500 hotels in nearly 100 countries. It is also the only hotel loyalty program to offer members the ability to redeem their points toward hotel stays at virtually any hotel worldwide with the introduction of the Any Hotel, Anywhere Card that will be available beginning in July for members who reside in the US.
Priority Club Rewards recently won 6 first-place awards, 8 second-place awards and 4 third-place awards at the 2005 Freddies, the most prestigious consumer-generated awards in the travel industry.
Enrollment in Priority Club Rewards is free. Guests enroll by logging on to priorityclub.com , by calling 1-888-211-9874 or by inquiring at the front desk of any InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.