Radisson Hotels & Resorts Summer ‘Sleepstakes’ Features a Weekly Giveaway of Sleep Number(R) Bed

Grand Prize Is $10,000 Bedroom Makeover

MINNEAPOLIS, May 26 /PRNewswire/ — Radisson Hotels & Resorts(R) is providing travelers the opportunity to sleep better on the road, or even at home, with an online “Sleepstakes” featuring a Sleep Number bed(R) giveaway. The “What’s Your Sleep Number?(R) Sleepstakes” was created to highlight the brand’s wide-reaching introduction of a custom-designed Sleep Number(R) bed that is currently being installed at over 230 Radisson hotels and resorts throughout the United States, Canada and the Caribbean.

To build awareness of the Sleep Number(R) bed available exclusively at Radisson, each week the brand will give away one Sleep Number(R) 5000 bed, king or queen-size as desired by the Sleepstakes winner, for a total of 17 weeks throughout the summer. The Grand Prize features $10,000 for the winner to use toward a bedroom makeover and includes a Sleep Number(R) 5000 bed in a king or queen-size, as preferred, and balance of the prize check in cash. Visit http://www.sleepsweepstakes.radisson.com/ for more details and to enter.

Unlike traditional innerspring mattresses, the firmness of a Sleep Number(R) bed can be adjusted at the touch of a button, allowing individuals to find their Sleep Number(R) — a number between zero and 100 that represents each person’s ideal level of mattress comfort, firmness and support.

According to Yvonne La Penotiere, executive vice president of brand marketing for Carlson Hotels Worldwide, parent company of Radisson Hotels & Resorts, the “Sleepstakes” calls attention to the new Sleep Number(R) beds being installed at Radisson hotels over the next two years. She explains that Radisson formed a partnership with Select Comfort(TM) in 2004 to support the hotel brand’s mission to enable guest choice. Radisson provides guests with custom-designed Sleep Number(R) beds, each adjustable for firmness and support to achieve each individual guest’s personal level of comfort.

“Today’s travelers want more individual control over their travel and hotel experience,” said La Penotiere. “What better way than to be able to individually control the bed they will sleep in? Now they have the chance to experience a Sleep Number(R) bed. They also have the chance to win a Sleep Number(R) bed for their home so they can enjoy a better night’s sleep each and every night.”

Radisson’s new Express Yourself(SM) online check-in service will provide guests with additional peace of mind, with an advance check-in available online at http://www.radisson.com/ at their convenience up to seven days prior to their arrival and experience an expedited check-in experience.

The Sleepstakes is part of the Radisson brand’s “Stay Together” summer package, featuring a great rate, as well as a free breakfast, and is available at all Radisson properties throughout the U.S., Canada, Caribbean and Mexico. The promotion runs through Sept. 6, 2005.

For reservations for the Radisson “Stay Together” summer package in the U.S., Canada, Caribbean or Mexico, visit http://www.radisson.com/staytogether or contact your travel consultant. All rates are subject to change and availability. For the latest updates on Radisson locations with the new Sleep Number(R) beds or to learn how to find your individual Sleep Number(R), visit http://www.radisson.com/sleepnumber .

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