SideStep to Provide Travel Search to Customers

Agreement Will Allow Customers to Search Over 100 Travel Sites for Great Travel Deals

SANTA CLARA, Calif., Nov. 10 /PRNewswire/ — SideStep, Inc. (, the traveler’s search engine, today announced an agreement with Amazon Services, an company (NASDAQ:AMZN) , that will help Amazon’s customers find and discover the best travel values on the Web. SideStep will provide its acclaimed travel search engine to’s travel store customers beginning in early 2006.

SideStep searches more than 100 travel sites — airlines, hoteliers, and rental car companies, plus online agencies and consolidators — to deliver the most comprehensive selection of travel choices at the best prices. The search engine connects consumers to travel providers’ sites to purchase from respected brands like JetBlue Airlines, American Airlines, Hyatt Corporation and Thrifty Car Rental.

“We are pleased to announce that SideStep will be partnering with Amazon Services to promote SideStep’s travel search engine to customers in our travel store,” said Jeff Blackburn,’s Vice President Business Development. “Starting in early 2006, our customers will be able to find and discover the best deals on airline, hotel, and rental car offerings using this unique approach to travel search.”

“With millions of customer accounts, Amazon is one of the world’s largest and most influential ecommerce companies, and this partnership reaffirms SideStep’s leadership in travel search,” said Russ Lemelin, SideStep’s Interim CEO. “Amazon’s mission is to help its customers to find anything they might want to buy — at the best price. Our approach to online travel is well-aligned with Amazon’s consumer-centric world view, and we’re excited to introduce the benefits of the travel search model to Amazon’s huge audience of active online shoppers.”

Market research firm PhoCusWright forecasts that U.S. online leisure/unmanaged business travel bookings will grow from $65 billion in 2005 to $94 billion in 2007. PhoCusWright also projects that 42% of all U.S. travel purchases will be made online in 2005, increasing to 55% by 2007.

About SideStep

SideStep — the traveler’s search engine — delivers the most comprehensive selection of travel choices at the best prices to more than 4.7 million consumers each month. The company has forged alliances with leading travel companies such as JetBlue Airways, American Airlines, Hyatt Corporation, Best Western, National Leisure Group and Thrifty Car Rental. SideStep has been named one of TIME’s “50 Coolest Web Sites” and declared “Best of the Web” by Forbes. The company is privately held and has raised more than $17M in funding from Trident Capital and individual investors. For more information, visit

About, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven retail Web sites:,,,,,, and

As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect’s financial results is included in’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

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