SideStep Launches Extensive Deals Directory

New Service Showcases Hundreds of Outstanding Offers From Name Brand Travel Companies

SANTA CLARA, Calif., Sept. 13 /PRNewswire/ — SideStep, Inc. (www.sidestep.com), the traveler’s search engine, today announced the launch of its new TravelFinds deals directory, a comprehensive collection of hundreds bargains from popular travel companies. The new service features flight, hotel, car, cruise and package values worldwide and provides an ideal forum for travel marketers to promote compelling offers to SideStep’s many avid travelers.

SideStep advertisers include well-known travel brands like British Airways, Hotwire and Aloha Airlines. With this new service, SideStep now offers travel providers an even broader selection of marketing programs to help them reach qualified prospects. With email marketing, search engine marketing and the new deal directory, SideStep enables travel providers to reach different types of travel buyers and to appeal to consumers at diverse points in the purchasing process.

“The launch of the TravelFinds deals directory enables us both to attract new advertisers and to offer existing marketing partners more opportunities to reach SideStep customers,” said Mike Smith, SideStep’s executive vice president, supplier relations. “By grouping these deals into a variety of categories, we give travel providers the chance to pursue specific types of prospects, from Las Vegas vacationers to travelers seeking spa escapes. The leads we will deliver through this new service will be well-qualified — and marketers place a high value on such targeted traffic.”

About SideStep

SideStep — the traveler’s search engine — brings compelling offers from numerous travel providers to more than 4.7 million consumers each month. The company has forged alliances with leading travel marketers such as JetBlue Airways, Continental Airlines, Hyatt Corporation, Best Western, National Leisure Group and Thrifty Car Rental. SideStep has been named one of TIME Magazine’s “50 Coolest Web Sites” and declared “Best of the Web” by Forbes. The company is privately held and has raised more than $17M in funding from Trident Capital and individual investors. For more information, visit www.sidestep.com.

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