Skiers in Telluride Earn Frequent Flier Miles With Each Turn

Telluride Mountain Miles Program Unveils GPS SlopeTracker System This Season

TELLURIDE, Colo., Nov. 17 /PRNewswire/ — For the first time ever, ski resort guests can track their own on-mountain experience with the Telluride Mountain Miles Program. In a partnership with Continental Airlines, SlopeTracker and Telluride Ski Resort, skiers participating in the program receive one air mile for every 100 vertical feet skied using GPS technology.

“We are thrilled with this partnership, and looking forward to providing an exciting new service to our guests,” said Ken Stone, vice president of sales and marketing for the resort. “This program can be enjoyed by the entire family for days on end, all the while earning frequent flier miles!”

Vacationers who book a four-day or more stay and travel with Continental Airlines can participate easily by checking into the Mountain Village ticket office. The winter enthusiast then receives an armband, which is turned in at end of day and downloaded to calculate their ONEPASS frequent flier miles. A souvenir map is also provided, detailing the day’s experience including number of runs, vertical feet accrued, speed, calories burned, distance traveled, time skied, and the terrain difficulty.

Mountain Miles is free to vacationers booking a 5 night, 4 day or longer stay through Telluride Resort Reservations at 866-287-5015. All resort guests can experience the SlopeTracker GPS system regardless of Mountain Miles participation for only $35 daily (no frequent flyer miles accrued).

It’s not too late to book your ski vacation. The Telluride Ski Resort opens on Nov. 23, 2005. Please visit www.tellurideskiresort.com or call 800-778-8581 to book your vacation.

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