Southwest Airlines Celebrates One Year in Philadelphia

‘What a Difference a Year Makes’

PHILADELPHIA, May 9 /PRNewswire-FirstCall/ — Southwest Airlines (NYSE:LUV) and its 133 Philadelphia-based Employees are celebrating the carrier’s first year of service and success at Philadelphia International Airport today.

“What a difference a year makes,” said Southwest Airlines Chief Executive Officer Gary Kelly. “As we expected, we entered the Philadelphia market and fares dropped while overall traffic increased. It’s the ‘Southwest Effect’ at work, and we couldn’t be happier about the warm reception we have received in Philly.”

Southwest Airlines began service to Philadelphia International Airport on May 9, 2004, with 14 daily nonstop flights to six cities. In just one year, Southwest Airlines’ service from Philadelphia International Airport has blossomed — marking the fastest growing new city launch in Southwest Airlines’ history. Today, Southwest Airlines offers 46 daily nonstop flights from Philadelphia to 17 cities across the United States.

Other exciting Philadelphia statistics:
* Since Southwest Airlines entered the Philadelphia market, total
Philadelphia traffic has increased nearly 30 percent.
* In just one year, Southwest Airlines has grown to capture nearly
10 percent of the Philadelphia market share.
* Since Southwest Airlines entered the Philadelphia market, traffic
between Philadelphia and Providence has increased by 859 percent or
more than 90,000 passengers, while the average one-way fare paid by
these passengers has plummeted from $259 to $44, a decrease of
83 percent.
* Since Southwest Airlines entered the Philadelphia market, traffic
between Philadelphia and Manchester, N.H., has increased by
828 percent or more than 75,000 passengers, while the average one-way
fare paid by these passengers has dropped from $245 to $43, a decrease
of 82 percent.
* In the third quarter of 2004, the average one-way fare between
Philadelphia and Chicago Midway fell 46 percent, while traffic
increased by 137 percent. In addition, the average one-way fare
between Philadelphia and Chicago O’Hare (an airport that Southwest
Airlines does not serve) fell 44 percent, while traffic increased by
28 percent, showing that Southwest Airlines’ arrival in new markets
benefits sister airports and other airlines.
* Since Southwest Airlines entered the Philadelphia market, one-way
fares between Philadelphia and Raleigh-Durham, N.C., have dropped
74 percent; one-way fares between Philadelphia and Phoenix have
dropped 33 percent; one-way fares between Philadelphia and Los Angeles
have dropped 33 percent; one-way fares between Philadelphia and Las
Vegas have dropped 27 percent; and one-way fares between Philadelphia
and Tampa Bay have dropped 20 percent.
* Since Southwest Airlines entered the Philadelphia market, traffic to
Houston Hobby, Oakland, and Raleigh-Durham, N.C., has increased by
triple digits, while the average one-way fare on these routes has
declined between 40 and 70 percent.

“Our Employees deserve all of the credit for bringing our service and low fares to the people of Philadelphia,” said Greg Wells, Southwest Airlines Vice President of Ground Operations. “They have worked their tails off this past year, and they are going to celebrate this week.”

Philadelphia-based members of Southwest Airlines Rapid Rewards frequent flyer program have reason to celebrate as well. Rapid Rewards Members flying out of Philadelphia International Airport on May 9, 2005, will receive a bonus credit in honor of Southwest Airlines’ first anniversary in Philadelphia.

“The people of Philadelphia have been so good to us,” said John Minor, Southwest Airlines Philadelphia Station Manager. “The additional Rapid Rewards credit is a token of our sincere gratitude for welcoming us into the city.”

Southwest Airlines thanks the people and travelers of Philadelphia for a wonderful year and looks forward to many more years of growth and success in the city. Southwest Airlines, the nation’s largest airline in terms of domestic Customers boarded, currently serves 60 cities in 31 states. Based in Dallas, Southwest Airlines currently operates nearly 3,000 flights a day. The carrier began service to Pittsburgh, its newest city, on May 4.

To take advantage of Southwest Airlines’ super low fares, Customers who book their travel via the Internet can subscribe to Southwest Airline’s Click ‘n Save email updates as well as Southwest Airlines’ newest technological innovation-DING! DING! delivers Southwest Airlines’ hottest deals directly to Customers’ desktops allowing Customers to get a jump on the latest southwest.com sales! For more information, visit http://www.southwest.com//ding/?src=PR_PHL_0505 .

http://www.southwest.com/

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