Southwest Airlines Vacations, Sign Exclusive Deal

ORLANDO, Oct. 12 /PRNewswire-FirstCall/ — Southwest Airlines Vacations announced today that it has signed a deal to become the exclusive provider of vacation packages for, a leading destination web site for Las Vegas travelers. This deal allows Customers to book their complete Southwest Airlines Vacations’ package directly on

“Southwest Airlines Vacations and are both dedicated to providing the premier experience for Las Vegas travelers. This is an exciting opportunity for us to reach these travelers in a new way and further establish ourselves as the leading choice for vacation packages to Las Vegas,” said Rich Basen, Vice President and General Manager of Southwest Airlines Vacations. “We’ve chosen to create a one-of-a-kind relationship with because of their Las Vegas dominance in local expertise, presence and traffic. Combining these elements with the outstanding value and convenience of Southwest Airlines Vacations’ packages creates a win-win for everyone.”

Las Vegas, Southwest Airlines’ (NYSE:LUV) largest operation, recently became the first Southwest city to operate more than 200 flights per day. With Southwest Airlines and the city’s most popular hotels and attractions, Southwest Airlines Vacations is one of the largest vacation providers to Las Vegas. “We are proud to team up with Southwest Airlines Vacations, providing vacation packages with Las Vegas’ No. 1 airline,” said President Howard Lefkowitz. “This is a great service for our customers and a huge differentiator for the brand.” The goal is to have Southwest Airlines Vacations’ packages available for booking on by November 2005.

About Southwest Airlines Vacations

Southwest Airlines Vacations offers complete vacation packages to destinations across the U.S. with flight service available from every scheduled Southwest Airlines departure city. Customers can find everything for their vacation package including air, hotel, car rentals, show tickets and attraction passes at, for one affordable price. Southwest Airlines Vacations is located in Orlando and is operated by The Mark Travel Corporation. The vacation company is a member of the USTOA $1 Million Traveler’s Assistance Program and ASTA TOP.

About is one of the world’s largest destination city sites and features extensive, constantly updated information on Las Vegas. Visitors can find nearly all of the city’s hotels, shows, tours, golf courses, nightclubs and restaurants in one place. The site is operated by the Greenspun Family, who have helped build Southern Nevada for more than 60 years and have significant interests in the media, communication, real estate and gaming industries.

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