Southwest Airlines Helps Lighten Santa’s Load

Introducing the southwestgiftcard; the fastest way for your gift to take flight

DALLAS, Oct. 19 /PRNewswire-FirstCall/ — Southwest Airlines announced today the upcoming launch of its gift card. Get your holiday gift lists ready because beginning November 1, 2005, the card can be purchased and redeemed online at Southwest’s web site, www.southwest.com. It’s the ideal stocking stuffer, even for last-minute gift givers.

For a graphic of the new southwestgiftcard, click here: http://www.southwest.com/about_swa/press/051019_southwestgiftcard.html?src=PR_ gc_051019

“Holiday spending is expected to be higher this year, with online and travel sales leading the way. This is the perfect time to make this new product available on southwest.com, our industry leading website,” said Joyce Rogge, Southwest’s Senior Vice President of Marketing.

The southwestgiftcard is only available for purchase on the airline’s web site, and may be redeemed at any Southwest Airlines location, such as southwest.com, a Southwest airport ticket counter, or by calling its toll-free Reservations line. The southwestgiftcard never expires and won’t lose value over time.

To learn more about the southwestgiftcard, click here: http://www.southwest.com/gift_cards/?src=PR_gc2_101905

The southwestgiftcard can be purchased in any amount starting at $10. This flexibility makes it the perfect way to give a specific travel gift or to load someone up for multiple flights in the future. Customers can feel free to get creative – giving Mom a $65 southwestgiftcard for her 65th birthday!

“Your money goes a lot further on Southwest Airlines than most other carriers, so this gift fits any budget,” Rogge said. “The southwestgiftcard also has all the flexibility of cash with the added convenience of putting it all in one place. Who wouldn’t want to have the promise of travel tucked into their wallet?”

Southwest’s low fares have always made last-minute travel affordable. The southwestgiftcard lends a hand to even those folks who procrastinate when buying gifts by allowing receipt of the southwestgiftcard within an hour of purchase (when the Customer sends an e-mail version of the card).

If e-mail, which is sent free of charge, isn’t the Customer’s cup of tea, they can have the southwestgiftcard mailed to them. For a small shipping fee, traditional delivery of the card takes anywhere from four to seven business days for ground delivery, or the card can be sent overnight for slightly more.

“We’re always interested in giving our Customers a new way to enjoy our low fares. Through our low everyday fares, breadth of service across the country, the ease of our web site, and now the southwestgiftcard, travel on Southwest Airlines is the ideal gift this season,” Rogge said.

Southwest Airlines (NYSE:LUV) , the nation’s largest carrier in terms of domestic passengers enplaned, currently serves 61 cities in 31 states. Based in Dallas, Southwest currently operates more than 3,000 flights a day and has 31,000+ Employees systemwide.

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