Spa Week Makes American Health a Top Priority

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NEW YORK, April 6 /PRNewswire/ -- It's that Spa Week time of year again. During the week of April 17-23, approximately 200 spas in 10 cities across the country will be participating in a new healthy living campaign geared toward educating communities on the importance of wellness.

Spa Week and participating spas in New York, New Jersey, Philadelphia, Boston, Washington D.C., Chicago, Atlanta, Dallas, Los Angeles and San Francisco are concentrating on one goal: to introduce a new generation of Americans to the benefits of a healthy lifestyle. To kick start this campaign, all 200 spas will be offering two or three spa treatments for only $50 each to give people a chance to experience the spa lifestyle at a fraction of the normal cost. Consumers can view participating spas and their treatments by visiting http://www.spaweek.org/.

According to the International SPA Association (ISPA), consumer trends are fueling growth in the spa industry:

-- Consumers' perspective on health is increasingly focused on
prevention and fitness. This is particularly true among baby boomers
and the aging generation that makes up 51.2 percent of the U.S.
population.

-- The Echo boomers and Generation X-ers are a growing market for the
spa industry, particularly for the day spa segment, as the younger
generation seeks escape from work-related stress.

-- Consumers are increasingly seeking the spa experience as an
alternative or complement to other leisure activities.

-- According to the results, 95 million visits are made to spas in the
United States annually generating $5 billion in revenues. Spas
generate more in revenue than ski resorts ($3.1 billion) and only
slightly less than box office receipts ($7.5 billion). "As the
association representing the entire health and wellness industry,
ISPA is very pleased to provide such a comprehensive report of its
growth and trends," said ISPA Executive Director Lynne J. Walker.

* Statistics were reported from an in-depth survey by
PricewaterhouseCoopers

With consumers utilizing spa treatments to relieve stress, quit smoking, improve circulation, assist in weight loss and so much more, it is certain that regular visits to the spa will soon become as prominent as a balanced diet and regular exercise.

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