Travelers Advantage Hot Trends: Thriving Spas & Best Resort Destinations

NORWALK, Conn., Sept. 26 /PRNewswire/ — On-the-go travelers can now luxuriate — and de-stress — before, during and after their travel adventure, and many are planning entire vacations around the pampering effects of resort spas.

The spa industry is humming these days, from airports and malls to beauty salons, and, of course, posh luxury resorts — luring visitors with such exotic treatments as mango sugar glow body scrubs, jet lag wraps, hot stone massages, wild blossom scalp and shoulder massages, warm paraffin dips, eyebrow waxing, mud baths, flower wraps and more.

If you know first-hand what makes up a triple oxygen treatment or have ever tried potassium broth, you are part of a surging spa trend that sees 136 million spa visits per year to some 12,100 spas across the U.S., according to the International Spa Association. The U.S. spa industry generates more than $11 billion in revenue a year, according to the ISA.

Travel and industry experts agree that spas are launching savvy marketing strategies to tap into new segments and demographics. Massaging this trend are new services that include unusual Asian healing practices and rituals inspired by American Indian traditions. Unique products are being made from local ingredients such as blueberries, seashells and desert sage to cater to these evolving markets. Emerging markets include couples, teens, men and even pregnant women.

“Spa resorts used to be an indulgence for luxury travelers seeking the ultimate relaxing respite, but now it’s a lifestyle for many vacationers desiring to escape the stress of our hustle-and-bustle culture,” said Julia Ryan, vice president of Travelers Advantage and “The spa industry is thriving with new market segments and an increasingly diverse palate of treatment options.”

The experts at Travelers Advantage, along with partner, have kicked back, relaxed and rated the top resort spas in America:

1. Canyon Ranch, Lenox, Mass. … Often referred to as “the land of
ahhs,” this spacious 100,000-square-foot facility offers such exotic
fare as the grape seed verbena body treatment, as well as six gyms,
exercise rooms, indoor pool, indoor tennis courts, running track,
beauty salon and more.
2. Canyon Ranch, Tucson Ariz. … Also boasts 100,000 square feet of
bliss, including the mango sugar glow, as well as the signature
Canyon Ranch facilities.
3. Miraval Life in Balance, Tucson, Ariz. … Surrounded by a soothing
desert landscape, breathtaking mountain views, and plenty of peace
and quiet, the resort encompasses 317 acres of wildflowers, meadows,
streams and waterfalls. In this earthy environment, guests can
pamper themselves with innovative spa treatments, massage therapies,
and bodywork such as neuromuscular therapy, reflexology (complex foot
massages) and shiatsu (acupuncture and stretching combo).
4. New Age Health Spa, Neversink, N.Y. … Located on 280 acres of
woodlands adjacent to the New York Catskill Forest Preserve, this
all-inclusive resort offers health-enhancing services for both women
and men in a nurturing environment — and beckons with such unique
offerings as Native American sweat lodge ceremonies, maple sugar body
polish and botanical detoxification treatments.
5. The Spa at Norwich Inn, Norwich, Conn. … Facilities consist of 32
treatment rooms, including 12 massage rooms, six facial rooms, four
wrap rooms, two Vichy showers (multiple water jets of varying temps
and pressures), two hydrotherapy tubs, four manicure stations, and
four pedicure stations. Massages include Swedish, Opening the Upper
Gate (utilizing heated stones and aromatherapy oils), phytotherapy
(treatment through plants and herbs, aromatic seaweed, and herbal and
floral extracts), pregnancy massage, foot reflexology, aromatherapy,
and sports.
6. Rancho La Puerta, Baja, Calif. … One of the first spas in
existence, it was created in 1940 and is surrounded by 3,000 acres
of lush gardens, swimming pools, and cozy cottages, all in the shadow
of the majestic Mt. Kuchumaa. Check out the new Villas Health
Center, and sample such signature treatments as scalp massages,
reflexology, the loofah salt glow and detoxifying facials. Set in the
midst of nature, Rancho La Puerta has always strived to create a
mind/body/spirit balance, in which the finest spa treatments provide
the perfect counterpoint to days of activity, exercise, and
7. Sanctuary on Camelback Mountain … Paradise Valley, Ariz. …
Terraced high on the north slope of Camelback Mountain, this spa
provides a unique 53-acre boutique resort experience, offering
stunning, panoramic views of the surrounding mountains and valley
below. Soak up the beauty and relax with a signature sumatra coconut
polish blended with sandalwood, jasmine, clove and other ingredients
to exfoliate your skin prior to a full-body massage with Thai
lemongrass body lotion.
8. The Breakers at Palm Beach, Florida … This resort is located on 140
acres of oceanfront property in the heart of Palm Beach, and sports a
Mediterranean-style spa that features indoor and outdoor treatment
spaces, 17 treatment rooms, an outdoor Jacuzzi, and a three-lane
outdoor lap pool. It also has a comprehensive selection of spa
treatments and workouts. Indulge in 17 different massage offerings,
which include Tropical Essence Massage, shiatsu, and seastone
9. The Oaks at Ojai, California … Just south of Santa Barbara, enjoy
sunny southern California and stunning mountain-ridged horizons. The
Oaks at Ojai is perfect for those who want to recuperate from a busy
work week or just take a break from the world. Rejuvenate with a
variety of spa treatments or body wraps or relax with the new table
top Thai massage.
10. Mandarin Oriental, Miami … This 15,000-square foot, three-level
spa, features 17 treatment rooms, private relaxation areas, and
separate male and female saunas and steam rooms. Bamboo, rice paper,
and natural linens complement the multicultural Asian philosophy of
the spa in a perfect setting overlooking Biscayne Bay.

About Travelers Advantage

Members of Travelers Advantage ( or 1- 877-841-1335) can save money on air travel, cruises, car rentals and accommodations, as well as earn five percent cash back on eligible travel booked with preferred providers through the service. Membership in Travelers Advantage can be enjoyed during the first two months for only $1. The trial membership can be canceled at any time during the two-month trial period by calling toll free and owing nothing further. Unless the member calls to cancel during the trial, the membership will be extended automatically for an entire year at the $99.99 annual fee and automatically renewed annually upon expiration at the then-current annual fee, billed to a credit card account, without the member having to do anything further. Additionally, members may call toll free to cancel at any time and receive a pro-rata refund of their then current membership fee. Trilegiant Corporation ( is a leader in the membership services and loyalty businesses, providing products and services that touch the lives of millions of Americans.

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