Sundance Film Festival Has Gone To The Dogs! Cesar(R) Spa Announces Their Star-Studded Events

NEW YORK, Jan. 17 /PRNewswire/ — Cesar(R) Canine Cuisine, one of Masterfoods USA’s leading brands, announces the first ever Cesar(R) Spa at the Sundance Film Festival taking place in Utah this January. The Cesar(R) Spa is the official Sundance Film Festival retreat for small dogs and their celebrity owners to get pampered and primped for the Sundance premieres, parties and entertainment. The Cesar(R) Spa will also host the most talked about doggie- events in town.

On Saturday, January 21st from 4:00-6:00 p.m., Cesar(R) Canine Cuisine will host a cocktail party to benefit Animal Avengers charity, hosted by Shannon Elizabeth and her pup. Funds raised will be used to rescue animals from any immediate danger and to care for them until they can be placed into safe and loving homes.

“I am very excited to build awareness of my charity Animal Avengers at this year’s Cesar(R) Spa,” says Shannon Elizabeth.

On Sunday, January 22nd from 4:00-6:00 p.m., Cesar(R) Canine Cuisine will host a book signing and cocktail party hosted by “Celebrities and their Pets” author Christopher Ameuroso.

“As a photographer of celebrities and their pets, I capture the side of people that the public doesn’t usually get to see. I’m thrilled to highlight my new book “Pets and Their Stars” at the Cesar(R) Spa this year and be a part of the create buzz surrounding the Sundance Film Festival,” says Christopher Ameruoso.

The small dog lovers who are unable to attend this year’s Festival, can keep up with all the canine love and attention by visiting the Cesar(R) web site (http://cesar.com/). The site will post daily “scene and heard” coverage of the Cesar(R) brand events starting January 20th. In addition to reporting the glamorous goings-on, the site will offer visitors the chance to win a trip to the 2007 Sundance Film Festival and other exciting gifts.

Daytime Cesar(R) Spa services for pets and their celebrity owners, offered by Chateau Marmutt and Virtual Spa, are available by appointment only and can be booked directly by Rachel Krupa at (212) 966-5000 x105. All Cesar(R) Spa guests will receive a complimentary Puchi dog-bag to carry their four legged friends and an array of luxury doggie gifts valued at $1500.

About MASTERFOODS USA

Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world’s leading food manufacturers. The combined food, snack and pet care segments are a symbol of excellence for quality brands with more than $5 billion in annual sales. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 14 manufacturing facilities nationwide. The company owns some of the world’s favorite brands, including M&M’S(R) Brand, SNICKERS(R) Brand, UNCLE BEN’S(R) Brand, PEDIGREE(R) Brand Food For Dogs and WHISKAS(R) Brand Food For Cats.

About Cesar

CESAR(R) Canine Cuisine helps you show your small dog how much you love and adore him/her. It is an indulgent, highly palatable and premium-priced gourmet food for small dogs. CESAR(R) Canine Cuisine is available in a variety gourmet flavors and caters to the special nutritional needs and sophisticated tastes of smaller dog breeds.

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