Thomas, Townsend & Kent Introduces Quarterly Feature on New Hotel Openings in Its Popular Travel E-Magazine
Spotlight on New Properties Addresses Growing Interest of Affluent Subscribers of TTK's Travel Insider
CHICAGO, IL -- (MARKET WIRE) -- 06/23/2005 -- With the allure of being among the first guests at a new hotel, database marketing firm Thomas, Townsend & Kent (TTK) will begin devoting quarterly issues of its popular consumer travel e-magazine, Travel Insider, to news and reviews of highly anticipated hotel openings around the world.
The first issue of Travel Insider's "Spotlight on the Hip, Happening Hotels" will be published this month.
"Subscribers to Travel Insider are affluent leisure travelers, who actively research and plan their vacations and like to be 'in the know' about the latest travel offerings, particularly the scoop on the newest hotels," said Roy Weiss, TTK's executive vice president.
"Our readers are responsive to promotions from new hotels, as they are 'market-makers.' They love to be the first to experience a property and enjoy sharing their opinions with friends who also travel," added Weiss. "With TTK's 'Spotlight on the Hip, Happening Hotels,' we hope to satisfy our subscribers' insatiable appetite for information on hotel openings."
Readers of Travel Insider can subscribe to this e-magazine via one of TTK's travel-related websites, including http://www.LuxTravelGuides.com. At this site, prospective travelers complete a detailed profile and note destination interests as well as other travel activities and preferences. This self-reported data is then maintained in TTK's Affluent Americans Database. Based upon stated interests, TTK sends these consumers exclusive offers via mail, e-mail or both.
The Affluent Americans Database currently includes 167,011 affluent consumers specifically interested in information on new hotels.
Advertisers interested in information on Travel Insider and TTK's consumer marketing programs should contact Dominique Hines at (312) 650-7779 or dominique@thomastownsendandkent.com. News releases on hotel openings may be sent to travelinsider@thomastownsendandkent.com.
About Thomas, Townsend & Kent:
Chicago-based Thomas, Townsend & Kent (http://www.thomastownsendandkent.com) is a database marketing firm that specializes in connecting marketers with affluent consumers. The TTK Affluent Americans Database, with detailed purchase intent information on nearly three million households, is the nation's most comprehensive database of this highly desirable consumer segment. TTK leverages this proprietary database, along with its various web-based operations, to conduct ongoing surveys with consumers regarding purchases related to their affluent lifestyle.
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