Toronto Celebrates First Ever Caribbean Week

August 22, 2006 – Toronto, Canada – Toronto will be able to experience the sights, sounds, colours, culture and unique vacation attributes of the Caribbean with the celebration of Caribbean Week from Thursday, October 12 through Sunday, October 15, 2006.

Arranged by the Caribbean Tourism Organization (CTO), Caribbean Week 2006 features a series of events highlighting the Caribbean vacation experience, food, entertainment and a Caribbean wedding! Tourism Officials, the media, artists, performers, sponsors and strategic partners will converge on Toronto for a week of Caribbean hospitality.

“CTO has been successfully producing Caribbean week for many years in New York”, states Susan Webb who represents the Caribbean Tourism Organization (CTO) in Canada, “and the CTO’s intention is to duplicate its success and continue to keep the Caribbean upper most in the trade and consumer’s travel plans this season.”

The main objectives for Caribbean Week are to:

• Create events, which will attract significant media and consumer attention by presenting the best of the Caribbean

• Create a platform for the sale of Caribbean vacations

• Create opportunities for our member countries to use the event to further their individual objectives

“The response to the many events planned has been excellent. We have received commitments from tourist offices, airlines, hotel companies, tour operators and travel agency partners.” Webb continued. “There is limited space still available and we are asking prospect participants to register so that they don’t miss this great opportunity to promote their product to both consumers and travel agents.”

The events to showcase the Caribbean region include:

Thursday, October 12

Venue: The Carlu

10-2 pm Ribbon cutting opening ceremony, Media Marketplace & VIP luncheon for Sponsors, CTO government officials, Media, VIPs & Partners

3-5:30 pm Travel Agent training sessions showcasing the new CTO eTraining Program

6-10 pm Agent Carnival & mini marketplace showcasing Caribbean foods, music and entertainment. Agents will be able to register in advance for the training sessions and Caribbean Carnival event.

Friday, October 13

Venue: The Carlu

DoItCaribbean wedding (promotion) followed by a Champagne Reception for the lucky winning couple. In conjunction with Today’s Bride magazine, the CTO is offering a lucky couple the chance to have their wedding paid for and select their Caribbean honeymoon destination!

‘Governments of the Caribbean’ black tie Gala. Cocktail reception, silent auction, gourmet dinner, steel/pan drum demonstration, award winning salsa dancing exhibition and dancing all night to the beat of a Caribbean band are on the agenda. All this fun and the proceeds go to the CTO Foundation, offering scholarships to youth of the Caribbean.

Saturday, October 14

Venue: The Ontario Science Centre

10-5 pm – The Caribbean Marketplace is open to the public. Representatives from the Caribbean destinations, airlines, tour operators, hotels will be on hand to assist with choosing the perfect Caribbean vacation. Travel agents will also be available to actually book vacations at special Caribbean Week prices. The event will also highlight the “best” of the Caribbean from tasting delicacies to entertainment and dance demonstrations. Travel Agents will also get to meet key Caribbean suppliers and tourist board representatives and get updated information to help them promote the Caribbean to their clients.

Sunday, October 15

Venue: Cathedral Church of St. James

4:30 – 6:00 pm- A special service is being held at the prestigious Cathedral Church of St. James. The program includes the gospel music of the popular Chorale of Toronto. The celebration will be presided over by The Very Reverend Douglas Stoute. Everyone is welcome to this event.

Many of the event particulars are still being finalized and will be updated as the information is confirmed. More details and ticket information are available at www.caribbeanweek.ca or by calling 416.935.0767.

The Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), with headquarters in Barbados and marketing operations in New York, London and Toronto, is the Caribbean’s tourism development agency and comprises membership of 32-member governments and a myriad of private sector entities.

The CTO’s mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people.

The organization provides specialized support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics, information technology and sustainable tourism development. The CTO disseminates information on behalf of its member governments to consumers and the travel trade.

CTO Canada is located at 2 Bloor Street West, Suite 2601, Toronto, Ontario M4W 3E2, Canada.Tel:(416) 935-0767;Fax:(416)935-0939.E-Mail: ctotoronto@caribtourism.com

CTO’s New York office is located at 80 Broad Street, 32nd Floor, New York, NY 10004, USA; Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: ctony@caribtourism.com.

CTO’s London office is located at 22 The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: ctolondon@caribtourism.com;

CTO Headquarters is located at One Financial Place, Collymore Rock, St. Michael, Barbados; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: ctobarbados@caribtourism.com.

For more information, please visit www.doitcaribbean.com or www.onecaribbean.org.

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