Travel Wholesaler Apple Vacations Reports Upswing in Mother/Daughter Vacations


ELK GROVE VILLAGE, Ill., April 3 /PRNewswire/ — More adult women than ever are choosing to spend that all-important vacation time with their mothers. Vacation wholesaler, Apple Vacations, is reporting a growing trend in 2006 for mother/daughter vacation bookings.

Unlike traditional family vacations, mother/daughter vacations generally include more “me time,” focusing on spa treatments, gourmet dining and off- resort activities. So much so that some Caribbean resorts are now including massages, manicures, pedicures and golf in their purchase prices.

“As adults, we’ve become so enmeshed in our own lives and routines,” said Sandy Babin, Vice President of Marketing, Apple Vacations West. “These mother/daughter getaways are the perfect opportunity to take time to reconnect and re-establish your relationship.”

Even with all the extras, mother/daughter getaways can be surprisingly affordable. Three nights in a Platinum Club suite at the all-inclusive Bavaro Princess All Suites Resort, Spa and Casino in Punta Cana, Dominican Republic (start from $609.99 departing from Detroit).

The Package includes round-trip airfare and transfers, all meals and drinks, a complimentary 20-minute massage, one hour of motorized watersports, an open water dive, 24-hour room service and a dinner at Licey, a specialty restaurant not covered by the all-inclusive plan.

“There’s a great mother/daughter getaway in every price range for all interests. Shopping, spa, golf or relaxing — this is an exotic way to really create lasting memories,” said Babin.

Ultra-elegant Grand Lido Negril Resort and Spa by SuperClubs — AAA four Diamond Award Resort and winner of Conde Nast Traveler’s Reader’s Choice Award for “Best Resort – Caribbean” – in Negril, Jamaica includes unlimited greens fees at Negril Hills Golf Course, scuba, water-skiing and a manicure and pedicure in its price. Non-stop round-trip air and three all-inclusive nights (start from $999.99, departing from Chicago O’Hare).

Other great getaways include a weekend at the Westin St. John Resort and Villas, combining the luxury of an elegant resort with some of the best duty- free shopping in the Caribbean.

Mother/Daughter vacations are a subset of the increasingly popular market segment focusing on women travelers. Apple Vacations is gearing more packages toward women as a result of this latest travel trend known as “girlfriend getaways.”

For more information, log on to http://www.applevacations.com/ . Apple Vacations are sold exclusively through retail travel agents.

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