Enjoy Treats Not Tricks as Tickets Go On Sale

It may be Halloween but the London Golf Show is definitely treating its visitors while leaving the tricks to its competitors.

Tickets for next year’s event, which returns to ExCeL from April 26-29, 2007, go on sale tomorrow (November 1) – and there is a tremendous offer for junior golfers.

Every adult attending can bring two juniors – aged under-16 – into the show for FREE; an offer applying to tickets bought either in advance or on the door.

And even the adults can enjoy a reduction on last year’s entry price. Tickets bought in advance are £10 for adults – a £2.50 reduction on last year’s ‘early bird’ price. Tickets on the door are £15.

Extra juniors will be charged at £5 per head – the extra tickets available only on the door.

Andy Barwell, the London Golf Show’s marketing director, explained: “It is our intention to make the London Golf Show a real family day out.

“We are working very closely with the English Golf Partnership and the expansion of junior golf is at the very heart of their ethos.

“So we decided to increase the junior golf section, with an enlarged tuition area for youngsters and more equipment available. And to encourage youngsters to take advantage of these enhancements we also chose to do away with entry prices for accompanied under-16s.

“In addition to offering an improved experience for the young golfer it also means it’s more cost effective for families to visit the event.”

The London Golf Show was already a big supporter of junior golf: many of the promotional events tied to the show had a junior element and members of the HSBC Wee Wonders scheme were present at the 2006 event and featured in TV coverage.

Four potential champions took to the teeing platform high above the Victoria Dock to launch balls at the feature floating green.

Ten-year-old William Ladred, from Hertfordshire, actually hit the flag with his eight-iron approach shot to pip young rivals Max Martin (eight), six-year-old Samantha Fuller and Ashley Cramond (12), to a family ticket for four people to September’s HSBC World Matchplay at Wentworth, on offer as a nearest-the-pin prize.

Barwell added: “The key to the Wee Wonders is accessibility – it’s open to every level of golfer and that’s something we wish to encourage. The future of golf is of such huge importance that we felt we needed to do even more to help promote junior participation – and these changes are the result.”

The London Golf Show’s extra commitment has been welcomed by the English Golf Partnership’s Clare Tyler, who said: “This is great news for young golfers. It is encouraging that an event like the London Golf Show is prepared to work closely with the English Golf Partnership to ensure young golfers are not left behind.

“We feel there will be a great deal to attract junior golfers to the London Golf Show and with this ticket offer we expect it will be a great family day out.”

■ The London Golf Show is at ExCeL London from April 26-29, 2007. Tickets are available from www.ticketmaster.co.uk. For further details visit www.londongolfshow.com.

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