The Legs Still Have It — on United

United reinforces commitment to Economy Plus(R) seat comfort

CHICAGO, March 17 /PRNewswire-FirstCall/ — Legs of all shapes and sizes remain royal guests in Economy Plus(R), as United continues enhancing travel options for business travelers.

While other U.S. airlines shrink legroom, United’s most recent national TV and print ad campaign, created in the award-winning illustrative style of United brand ads, affirms that spacious Economy Plus seating will remain available for loyal customers. TV spots and ads to be used in Chicago — the last U.S. hub with two major carriers, United and American — position leggy Economy Plus as the business traveler’s prerequisite and take aim at American’s shrinking legroom.

“Customers seated in Economy Plus rate their overall flight experience better than customers seated in Economy class,” says Dennis Cary, senior vice president of Marketing for United. “Customer satisfaction is the basis of our business strategy, so we will continue highlighting business traveler perks — even if other airlines scale back their customer offerings. We think it is critical to reinforce Economy Plus, one of our key differentiators, with this campaign.”

Full-fare customers and Mileage Plus elite members qualify for Economy Plus seating on every flight. In addition, Economy customers are now able to purchase Economy Plus seats on EasyCheck-in units, subject to availability. In addition to extra legroom, Economy Plus customers enjoy early boarding and preferred access to overhead bins.

United Economy Plus seats have a pitch of 34 to 36 inches — three to five inches more than the industry standard of 31 inches — which provides 35 percent more legroom than an Economy seat. This seat option was first installed on aircraft five years ago and is now available on all United flights, including Ted. United’s B747 and B777 aircraft each have more than 80 Economy Plus seats, while smaller aircraft have at least 36 seats.

About United

United Airlines (BULLETIN BOARD: UALAQ) is the world’s second largest airline, operating more than 3,500 flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is the largest international carrier based in the United States.* United is also a founding member of Star Alliance, which provides connections for our customers to more than 700 destinations in more than 130 countries worldwide. United’s nearly 62,000 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company’s Web site at

* Measured by revenue passenger miles as reported to the U.S. Department of Transportation for 12 months ending September 2004, the most recent comparison data available.

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