More Than 1,000 Respondents Update in Past Six Months

Vertex Management site now includes ratings of 215 destinations.

Atlanta, GA (PRWEB) January 12, 2006 — ( has just incorporated more than 1,000 new destination ratings. This unique Web site lets parents help parents find the best places to take a vacation with children of all ages, including where to stay and what to do. Over the past two years more than 7,000 ratings have been collected.

Called, the free site contains ratings and verbatim remarks from families who took vacations at least 50 miles from home in the past two years. The ratings data comes from surveys conducted quarterly from January, 2004, to December, 2005, and from the opinion questionnaire on the Web site. Respondents provided information on the quality of accommodations, the quality of activities, the variety of available dining options and the perceived value for the dollars spent on their vacation. The surveys also measured the length of stay and whether a family would return to a destination or recommend that destination to other families.

Marvin Ingram, president of Atlanta travel agency UNIGLOBE Firstworld Travel, said that “continues to offer families a much-needed online resource to help identify potential destinations and plan their vacations.”

Vertex Management President Joe Blumberg says, “ allows travelers to research the vacation key attributes of more than 215 destinations, including popular cruise destinations. The site is visited by hundreds of families reviewing more than 1,200 site pages daily. Visitors to the Web site can search by state, age of children or number of nights they plan to stay. Further the update now includes many destinations outside the U.S.”

Search results reveal how families rate a destination’s lodging, attractions and other offerings. Many search results also contain a Suggestions Page with verbatim remarks from families who visited that particular destination. Search results also include links that direct families to a destination’s official Web site, other family travel planning sites, travel tips and other resources to help them plan vacations.

“If you look at Expedia or some of the other major travel sites, they contain evaluations, but those are usually paid advertisements or based on the opinions of just a few visitors,” said Blumberg. “Vacations With Kids is based on scientifically sound research. To our knowledge, is the only family-to-family planning guide with actual ratings of vacation destinations from families with kids for families with kids.”

Vacations With Kids is designed to help families find information not only on commonly visited destinations, but also on vacation spots that, while not well known, may be excellent values and fun for the whole family.

Selected other findings:

* Pensacola and Sanibel Island represent good options for Florida vacations. There are excellent activities and attractions for kids without the hype and higher prices of more popular destinations.

* Big Sky, Mont., is rated highest as a destination for families, but most of the attractions can be experienced in fewer than three days.

* The District of Columbia earns high satisfaction ratings, but Williamsburg, VA is rated equally high and represents a much better value.

* The Poconos offer popular winter and summer attractions for kids of all ages. Weekends and 3 to 4 night stays are popular.

* Nassau, The Bahamas, is the highest rated of the island destinations, primarily due to the Atlantis.

About Vertex Management
Vertex Management provides marketing research and training for business-to-business and consumer companies of all sizes. Founded in 1984, the company has conducted hundreds of studies for domestic and international clients using focus groups and surveys. Our proprietary analysis tools provide companies with market intelligence and strategic direction.

Related Articles