Princess Debuts Innovative Web Tool to Make Finding the Perfect Sailing Easy

‘Searchlight’ Takes Guesswork Out of Matching a Cruise With Consumer Travel Needs

SANTA CLARITA, Calif., Nov. 2 /PRNewswire/ — Today Princess Cruises debuts a revolutionary cruise planning tool on the web site, giving users a new and improved way to find just the perfect sailing.

Called “Searchlight,” the innovative tool is a quick and intuitive way to search for and compare up to three cruises at a time with just a few mouse clicks. The custom-designed proprietary program quickly and easily finds a cruise that meets a consumer’s travel parameters using four different criteria — destination, date, ship and duration — and displays the results to help choose the best voyage in seconds.

“This is an exciting, next-generation cruise planning tool,” said Jan Swartz, Princess’ senior vice president of customer service and sales. “We did extensive user studies to find out what consumers really want on a web site and overwhelmingly they told us they’d like the ability to easily find the cruise they want, and to make a comparison with other sailings — we’ve given them both.”

With just a mouse click, users can instantly see what ships go where, when and for how long, eliminating the guesswork that has typically defined the cruise search process. Searchlight also enables users to do a side-by-side comparison of up to three separate cruises, considering such elements as price, cabin category and itinerary. After finding the perfect sailing, booking the cruise online is also easy.

“No one in the industry is making it as easy as Princess to research and plan a cruise online,” added Swartz. “Our new web feature gives people exactly what they’re looking for — an easy way to identify the perfect cruise that matches their personal vacation criteria. The old way of searching for cruises using pull-down menus and the hunt-and-peck system as you guess about which ships go where, when, is thankfully now obsolete.”

The feature is part of a new web site re-design for Princess, meant to give the user a cruise planning and booking experience that directly correlates to the actual way people research and plan their vacation. The site is organized to intuitively offer the options that web users look for, and the information-rich site now offers five distinct sections to facilitate the full cruise shopping process. Users can “Learn About Our Cruises,” “Find and Compare Cruises,” “Book a Cruise,” “Prepare for Your Cruise” or access “Customer Care.”

“Users can move through our web site as they would prefer, and not have to follow a flow of information that we prescribe,” said Swartz.

Additional information about Princess’ products and services is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the company’s website at

About Princess Cruises:

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 14 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. A recognized leader in worldwide cruising, Princess offers its passengers the opportunity to escape to the top destinations around the globe, with sailings to all seven continents, ranging in length from seven to 30 days. The company, which celebrates its 40th anniversary in 2005, is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK).

Princess Cruises is a proud member of World’s Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Holland America, Cunard Line, Costa Cruises, Windstar Cruises and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together we offer exciting and enriching cruise vacations to the world’s most desirable destinations.

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