Marriott Wins 2005 CIO Enterprise Value Award From CIO Magazine for Hospitality Industry

WASHINGTON, Nov. 2 /PRNewswire/ — Marriott International, Inc. (NYSE:MAR) said today that it is the hospitality industry winner of CIO magazine’s 2005 CIO Enterprise Value Award for its One Yield revenue management system. Underscoring the collaboration between technology and business management, this prestigious honor is given to a select group of organizations that clearly demonstrate how they leverage technology to achieve business objectives and produce measurable value to their enterprises.

Marriott’s One Yield revenue management system and supporting processes are significant contributing factors in the Revenue Per Available Room (RevPAR) premiums Marriott’s brands enjoy versus their competitive set. Integrated with Marriott’s worldwide technology portfolio, One Yield helps over 1,600 Marriott hotels around the world maximize top-line revenue and enhance inventory decision-making processes.

“Marriott has long been considered a pioneer in the hospitality and travel industry for our revenue management strategies and tools,” said William J. Shaw, president and chief operating officer. “As the CIO Enterprise Value Award makes clear, our One Yield system demonstrates Marriott’s strategic use of technology to deliver business value throughout our global enterprise.”

“In today’s challenging business environment, it is more important than ever for IT to show a clear and direct contribution to business results,” said Abbie Lundberg, editor in chief, CIO magazine. “The winners of the 2005 CIO Enterprise Value Awards prove that IT can contribute in a number of different ways to an organization’s success, including, but not limited to, having a demonstrable impact on the bottom line.”

Marriott is committed to integrating business and technology strategy and objectives to deliver systems that drive Marriott’s profitability, preference and growth. Earlier this year, Marriott was named to CIO magazine’s CIO 100 for its agile use of technology. Marriott is frequently acknowledged by other leading publications for its use of technology to create business value and for fostering a positive work environment for its IT professionals. Marriott was the highest ranked hospitality and travel company on this year’s InformationWeek 500 list and was named a top-25 finalist on Computerworld’s Top 100 “Best Places to Work in IT” list in 2004.

About the CIO Enterprise Value Awards

Enterprise Value Award entries are subjected to a rigorous judging process. Following a call for entries, applications were collected between March and mid-May 2004. CIO editors and a process team of independent consultants and academics examined the nominations and spoke with representatives of the various companies to evaluate their systems’ costs and returns and impact on each company’s overall operations. The team then presented their findings to a distinguished panel of judges, made up of industry experts, for further evaluation. From there, the group selected nine winning applications. After concluding site visits at the winning companies, the process team presented detailed findings of their research to the judges at a day-long meeting. Finally, judges determined one Grand CIO Enterprise Value Award winner, after debating the merits of each system, which will be announced at the CIO Perspectives(R) on Enterprise Value Conference in February 2005.

MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading lodging company with more than 2,800 lodging properties in the United States and 69 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites, Ramada International and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Marriott Grand Residence Club brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Washington, D.C., and has approximately 128,000 employees. In fiscal year 2003, Marriott International reported sales from continuing operations of $9 billion. For more information or reservations, please visit our web site at

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