American Express and JetBlue Airways Launch New JetBlue Card, the First of Its Kind for JetBlue

NEW YORK, July 20 /PRNewswire/ — American Express and JetBlue Airways (NASDAQ:JBLU) today announced the JetBlue Card from American Express – a new credit card that enables Cardmembers to earn Award Dollars that can be automatically transferred to a Cardmember’s TrueBlue(R) account and then redeemed for award flights on JetBlue. The Card provides consumers a way to earn TrueBlue points when they are not flying.

The JetBlue Card benefits include:
— 5,000 Award Dollars (equals 25 TrueBlue points) with the first purchase
on the Card
— Three Card designs for Cardmembers to choose from when they apply
online: Mosaic, Harlequin and Bubbles- inspired by the JetBlue airplane
— One Award Dollar for every eligible dollar spent on the Card
— Double Award Dollars for JetBlue flight purchases, gym memberships,
restaurants and movie theater purchases, sporting events, performing
arts and golf greens fees(1)
— No caps on the amount of Award Dollars Cardmembers can earn
— Automatic enrollment in JetBlue’s TrueBlue program
— A $40 annual fee and fee-free additional Cards
— Retail and travel protections such as Buyer’s Assurance,(2) Purchase
Protection,(3) Car Rental Loss and Damage Insurance,(4) Travel Accident
Insurance(5), ability to Pay-Over-Time, Emergency Card Replacement, and
24-hour Customer Service

Cardmembers earn Award Dollars on virtually every dollar they spend on the Card and double Award Dollars on JetBlue flight purchases and other select categories, including restaurants, sporting events, and movie theater purchases. Through the Card, Cardmembers earn one TrueBlue point for every 200 Award Dollars and can redeem 100 TrueBlue points (20,000 Award Dollars) for one award flight on JetBlue. Award Dollars earned on the JetBlue Card will be converted to TrueBlue points and automatically transferred to a Cardmember’s TrueBlue account.

“The JetBlue Card from American Express is a great way for us to add value for our customers through the TrueBlue program,” said Tim Claydon, Senior Vice President of Sales and Marketing for JetBlue Airways. “American Express and JetBlue share the same brand values and they have quickly proven their ability to understand our business model, become immersed in our culture, and appreciate the needs of our customers.”

“We are delighted to launch the JetBlue Card and offer Cardmembers a product that helps them quickly earn Award Dollars for award flights on the airline they love most,” added Beth Lacey, Senior Vice President, Strategic Alliances and Cobrands for American Express. “JetBlue Cardmembers can earn awards on all the purchases they make while getting the retail and travel protection benefits and quality customer service that they have come to expect from American Express.”

For more information or to apply for the JetBlue Card, visit or call 1-877-2-JETBLUE (1-877-253-8258).

American Express and JetBlue Extend Relationship

JetBlue and American Express enjoy a strong partnership that originated with JetBlue’s launch in 2000, when the airline began accepting American Express(R) Cards. In December 2004, American Express added JetBlue to its Membership Rewards(R) program enabling enrolled Cardmembers to transfer points directly into TrueBlue accounts for travel with the airline. The relationship between JetBlue’s TrueBlue flight gratitude program and the Membership Rewards program from American Express exceeded its one-year goal in under four months. In June, both companies announced an extension of their relationship with an exclusive co-brand Credit Card agreement.

About American Express

American Express Company is a diversified worldwide travel, network, and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. For more information, visit

About JetBlue Airways

JetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. JetBlue operates a fleet of 77 new Airbus A320 aircraft and plans to add 8 additional A320s and 7 Embraer E190s to its fleet in 2005. Based at New York City’s John F. Kennedy International Airport, JetBlue currently operates 316 flights a day and serves 32 destinations in 13 states, Puerto Rico, the Dominican Republic and The Bahamas. JetBlue plans to start daily nonstop service from Newark, NJ to Fort Lauderdale and Orlando on October 5, 2005, to West Palm Beach, Tampa and Fort Myers on October 19, 2005, and to San Juan, PR on November 17, 2005. All JetBlue aircraft feature roomy leather seats; all equipped with an in-seat digital entertainment system offering 36 channels of free DIRECTV(R) programming – no other airline offers more live satellite TV options. On flights longer than two hours, a selection of first-run movies and bonus features from FOX InFlight is also available.*

With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For more information, schedules and fares, please visit or call JetBlue reservations at 1-800-JETBLUE (538-2583), 1-888-538-2583 if calling from Puerto Rico, or 1-200-9898 if calling from the Dominican Republic.

* DIRECTV(R) service is not available on flights between JFK or Newark
and Puerto Rico or the Dominican Republic; however, FOX InFlight is
offered complimentary on these routes.

(1) You will accrue one (1) bonus Award Dollar [for a total of two (2)
Award Dollars] for each US dollar of eligible spending charged on
your Card account for JetBlue flight purchases, purchases at
restaurants and movie theatres, purchases of gym memberships, tickets
for sporting events sold by the event venue, theatre or an authorized
agent, and golf course greens fees directly billed (“Double Award
Dollar Purchases”).
(2) Underwritten by AMEX Assurance Company, Administrative Office, Green
Bay, WI. Coverage is subject to the Terms, Conditions, and Exclusions
of Policy AX0951. See Description of Coverage for full details.
(3) Underwritten by AMEX Assurance Company, Administrative Office, Green
Bay, WI. Coverage is subject to the Terms, Conditions, and Exclusions
of Policy AX0953. See Description of Coverage for full details.
(4) Underwritten by AMEX Assurance Company, Administrative Office, Green
Bay, WI. Coverage is subject to the Terms, Conditions, and Exclusions
of Policy AX0925. See Description of Coverage for full details.
(5) Underwritten by AMEX Assurance Company, Administrative Office, De
Pere, WI. Coverage is determined by the terms, conditions, and
exclusions of Policy AX0948 and is subject to change with notice.
This document does not supplement or replace the Policy.

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