Atronic Inks Deal With Universal Studios Consumer Products Group to Bring Miami Vice to Slot Machines

Miami Vice Slots to Debut at Global Gaming Expo Show in September

SCOTTSDALE, Ariz., Aug. 24 /PRNewswire/ — Atronic, a leading provider of casino games and services, today announced its agreement with Universal Studios Consumer Products Group to develop slot machines based on the television series that defined the 1980′s, Miami Vice. The slot machines will be available at casinos throughout the United States early 2006.

“We are very pleased to be working with Universal Studios Consumer Products Group and are excited about bringing Hollywood content to Atronic,” said Joe Bailo, CEO of Atronic Americas. “80′s retro is a global trend and Miami Vice has an iconic image that translates to all cultures.”

Atronic will unveil the Miami Vice slot machines at the Global Gaming Expo in Las Vegas in September. The Miami Vice penny progressive slots will be available on Atronic’s innovative e-motion(TM) cabinet, which features dual screens, digital stereo sound and the industry’s only height adjustable playfield.

“We are excited to launch Miami Vice slots at G2E,” said Jason Stage, Market Research Manager, Games and Brands. “Atronic is always looking for new ways to enhance its game and product portfolio, and we feel the Miami Vice brand is an excellent addition to our existing brands. Miami Vice is an extremely well known brand and will appeal to our slot player target demographic as well as new players who fondly remember the T.V. show.”

The Miami Vice television series is currently available on DVD and is Universal Studios Home Entertainment’s best-selling T.V. on DVD release, generating $8 million in consumer spending. Additionally, Universal Pictures brings Miami Vice to the big screen in its motion picture debut scheduled for release in July 2006.

About Miami Vice

One of the most visually stunning and stylized T.V. shows of the 1980s, Miami Vice not only rocked our pre-conceived notions of just how far a police drama could go, but changed the face of television forever.

Set against the post-modern pastel-colored cityscape of Miami’s sun-baked beach houses, sultry nightlife and pop-culture decadence, this ground-breaking series followed James “Sonny” Crockett and Ricardo Tubbs, two of Miami’s finest, as they cruised the seedy streets of the Florida underworld with an arresting attitude all their own. Fueled by exotic locales and a host of art deco-inspired architecture, Miami Vice defined a decade with its trend-setting tropical-chic fashion styles and a heart-thumping soundtrack as hot as the Miami sun.


The ATRONIC Group of companies, a leading global provider of casino games and services is headquartered in Germany. The group companies Atronic International, Atronic Americas and Atronic Systems maintain offices in the USA, Europe, Latin America, South Africa and Australia. ATRONIC is dedicated to producing only the highest quality of entertaining games and products, including dynamic casino management and linked gaming solutions which are being operated in 83 countries worldwide. ATRONIC holds a total of 196 worldwide gaming licenses including the United States of America, where it is licensed to sell machines in 20 states and to 138 tribes.

ATRONIC is a member of the Gaming Standards Association and supports open industry standards such as Best of Breed (BOB) and System to System (S2S).

ATRONIC is part of the family-owned and operated GAUSELMANN Group which entered into an alliance with GTECH Holdings Corporation, a NYSE listed American company who acquired a 50 percent controlling equity interest in ATRONIC on December 6th 2004. The transaction, which is contingent upon regulatory and gaming license approvals, is expected to be completed on December 31, 2006. The family-owned and operated GAUSELMANN Group which has sold 2 million gaming devices since inception is the second largest manufacturer of gaming devices worldwide. To find out more information about ATRONIC please visit the website at

About Universal Studios Consumer Products Group

Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

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