Best Western Warms Up Travel Season With 2006 Spring Promotion

Gold Crown Club International, Speed Rewards Members Who Stay 6 Nights Between February 12 and May 6 to Receive Free Night Toward Future Stay; AAA Preferred Members Rewarded After Just 5 Nights

PHOENIX, Feb. 8 /PRNewswire/ — Best Western International is giving travelers something to warm up to with the launch of its 2006 spring promotion, offering frequent guests a free room night anywhere in the world.

From February 12 through May 6, 2006, members of the company’s Gold Crown Club International (GCCI) and NASCAR-themed Speed Rewards loyalty programs who stay a combined total of six nights at any Best Western hotel will earn complimentary accommodations for one evening with a future stay.

Members of the AAA Preferred Gold Crown Club program, a select class of GCCI, will receive the free night voucher after just five nights, along with a 10 percent bonus on base points earned with each stay.

“With our spring promotion, guests can turn a free room night into a more affordable, or better yet, longer vacation this summer,” said Dorothy Dowling, senior vice president of marketing for Best Western International. “While visiting any one of our unique 4,200 properties across the globe — including historic castles; pet-friendly hotels; even Best Westerns with state-of-the- art water parks — travelers can experience the commitment to quality and value that has defined the Best Western brand since 1946.”

To be eligible for the promotion, guests must reside in the U.S., Canada, the Caribbean or Asia, and be members of either GCCI, Speed Rewards or the AAA Preferred program. Pre-registration is also required. Individuals who are not already members may join the program of their choice when registering for the offer. Membership is free. For more information, customers can visit or call 1-800-237-8483 and mention offer code FREENT. AAA Preferred members can call 1-866-430-9022 and mention program code AAA.

Best Western’s Gold Crown Club International loyalty program and its AAA Preferred class represent one of the industry’s few truly international travel clubs. Members across the globe can earn points towards an extensive array of product and service awards — including Global Free Room Nights; dining, shopping and entertainment gift certificates; as well as airline miles — at Best Western hotels throughout North, Central and South America, Europe, Asia, Australia, New Zealand and South Africa. Consumers can now cast their votes for Gold Crown Club as their favorite loyalty program at

Launched in March 2004, Speed Rewards is Best Western’s free frequent guest program tailored to the race enthusiast. As members, individuals can earn valuable points which are redeemable for NASCAR-licensed merchandise such as jackets, caps — and race-related items including Proscan headsets and Richard Petty Driving Experience gift certificates. Members can also earn free room nights anywhere in the world, as well as dining, entertainment and shopping certificates.

About Best Western International

Best Western International is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Since 2004, Best Western has served as the Official Hotel of NASCAR. Growing from a string of roadside motels starting in 1946 Long Beach, CA, to THE WORLD’S LARGEST HOTEL CHAIN(R) with 4,200 hotels in 80 countries, Best Western is one of the industry’s most endearing iconic brands. For more information, visit or

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