Location, Location, Location!

Miami, FL – January 2006 – The Blue, a resort hotel condominium, will be the one and only property ever to be built adjacent to the legendary Blue Monster golf course at the Doral Resort & Spa in Miami, Florida. This prime spot gives The Blue an edge in real estate, as it meets and surpasses the well know criterion – location is everything. Not only will this endeavor offer prime real estate, but exclusive real estate.

Exclusivity lends itself to exceptionality, which is exactly what The Blue will be, exceptional. Situated along the 12th and 13th fairways of the Blue Monster, a course that every golfer aspires to play, The Blue will break ground in Summer 2006 and offer the opportunity to own a piece of property that until now has been unattainable.

“We are designing a fabulous resort hotel condominium on land that is intrinsically priceless. We’ve moved beyond the traditional real estate models of commercial, residential and industrial sales and marketing to what I call The Fourth Element, that of hotel condominiums,” stated Jerry Kaufman, Chairman and CEO of The Kaufman Organization, the developer of The Blue. “The Blue will be built with master craftsmanship, entail sleekly designed interiors and include outstanding amenities.”

Owning a unit at The Blue will offer owners the comfort and luxuries of home with the rewards and perks of resort living. Both owners and hotel guests will be provided five-star luxury accommodations complemented by an expansive clubhouse with fully equipped fitness center and restaurant, a pool area with private cabanas, poolside massage, food and beverage service, business center, lobby bar, in-room chef upon request, library, 24-hour security, personalized room service, full concierge service and more. Additionally, owners at The Blue will be granted a Blue View Sport Membership to the Doral Golf Resort & Spa, providing access to Doral’s golf courses and signature restaurants and lounges.

The Blue Monster, the course from which the resort hotel condominium gets its name, has been home to the Ford Championship at Doral, a prestigious PGA Tour event, for the past 40 years. The course was ranked as one of Florida’s top 20 courses by Golf Digest and its 18th hole (a 443-yard par four) was ranked as one of the Top 100 Holes in the World by GOLF Magazine. In 2007, the course will host the WGC-CA Championship, one of four World Golf Championships made up of limited-field events, placing it behind only the majors and The Players Championship in golf hierarchy. The series is open to only the top fifty players from the Official World Golf Ranking, ensuring one of the best fields of the year. The Blue owners and guests will have a clear view of all the action from their private balcony.

For additional information about purchasing a piece of The Blue call 877-714-BLUE or visit www.bluedoralmiami.com. Sales will begin in early February with first-phase prices ranging from the $500,000′s to $1.5 million.

The Kaufman Organization is overseen by Chairman and CEO Jerry Kaufman. Kaufman, a fifth-generation developer, is responsible for the sale of more than 10,000 condominium residences in key metropolitan areas of New York, New Jersey and Florida. The company currently has five developments planned or under construction in South Florida.

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