Celebrity Cruises Launches American Express(R) Card

New Celebrity Rewards American Express-Branded Credit Card Issued by MBNA

MIAMI, May 4 /PRNewswire-FirstCall/ — Celebrity Cruises has introduced a new credit card, the Celebrity Rewards American Express Card, issued by MBNA. This card rewards cardmembers with Worldpoints(R) redeemable for dining, entertainment and enrichment opportunities.

“Whether you’re shopping, traveling or enjoying life at home, you can’t beat this card for value,” said Steve Hancock, Celebrity’s Senior Vice President of Marketing. “With the MBNA Worldpoints program, this card gives you more rewards, more privileges and more ways to enhance your life, with no annual fee. And with the access and security extended by the American Express network, our guests get the benefits they deserve when they travel.”

Cardmembers sailing with Celebrity can redeem WorldPoints for stateroom upgrades, onboard credits, or a free cruise. WorldPoints also can be redeemed for airfare on any major U.S. airline with no blackout periods, hotels, spending money, luggage, electronics, sporting goods and gift certificates for shopping, dining and movies.

Cardmembers also can enroll for savings at more than 21,000 restaurants, take advantage of special offers, or let “MyConcierge” plan their next party or get hard-to-find tickets to concerts and sporting events.

The Celebrity Rewards card also comes with the following benefits:

* Complimentary enrollment in MBNA WorldPoints(R)
* Double points for travel and dining purchases until 2006
* Double points on all spending with Celebrity Cruises
* One point per dollar for all other spending

To apply for the Celebrity Rewards American Express Card issued by MBNA, or for more information, call MBNA at 1-866-GET-MBNA and mention priority code CK0F or visit http://www.celebrity.com/ .

About Celebrity Cruises

Celebrity Cruises is the industry’s highest rated premium cruise brand with a taste of luxury. The cruise line has 10 ships in its fleet, which sails in Alaska, Bermuda, California, the Caribbean, Europe, Hawaii, the Mexican Riviera, the Panama Canal and South America. In addition, Celebrity Xpeditions offer exotic travel experiences in the Galapagos Islands and every major region in which Celebrity sails. For more information, call your travel agent, dial 1-800-437-3111, or visit the Celebrity web site at http://www.celebrity.com/ .

About MBNA

MBNA (NYSE:KRB) , the largest independent credit card lender in the world and a recognized leader in affinity marketing, is an international financial services company providing lending, deposit, and credit insurance products and services. MBNA credit cards and related products and services are endorsed by more than 5,000 organizations worldwide. For more information, visit the company’s website at http://www.mbna.com/ .

About American Express

American Express Company is a diversified worldwide travel, financial and network services company, founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking. Since 1996, American Express has been aggressively pursuing a strategy of opening its merchant network to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of the American Express brand, the Company aims to gain even broader reach for its network worldwide. American Express has now established more than 80 card-issuing partnership arrangements in 100 countries.

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