Frontier Airlines’ ‘More Store’ Gets to the Heart of the Matter With Great Valentines Day Gifts for Miles

Miles-for-Merchandise Program Offers Unique Gifts for Valentines Day, Including Specially Designed John Atencio Heart Pendant and Earring Set

DENVER, Feb. 9 /PRNewswire-FirstCall/ — Have you found that perfect Valentine’s Day gift for your loved one(s) yet? If not, have no fear … Frontier’s More Store is here to the rescue! Frontier’s (NASDAQ:FRNT) most loyal frequent flyers can find the perfect Valentine’s Day gift this holiday season, without leaving the comfort of their computer desktop simply by visiting

After working with Frontier during the holiday season to offer a custom-made jewelry package worth over $15,000, John Atencio ( is back offering one of his signature jewelry sets:

* Seduce Heart Pendant & Earrings (white gold) from John Atencio
(a $3,300 set) that includes Seduce diamond pave dangle earrings (3/4″
in length) and Seduce diamond pave necklace / pendant both from the
Liberty Collection (pendant is 2″ in length)

In addition, the More Store is currently featuring a number of fantastic Valentine’s Day gifts for bid and fixed “buy now” prices including:

* A Panasonic 42″ Plasma Screen TV

* Season passes and special ski/snow mobile adventure packages for Copper
Mountain and Winter Park

* Gift certificates to top restaurants

* Luxury hotel stays

The More Store, which launched to tremendous national media exposure and critical praise on June 28 of last year, has seen over six million miles redeemed since the launch. Some top items auctioned have included a Mercedes M-Class from Murray Motor Imports, an excursion for four to see the Eagles in San Diego that included box seats, hotel, airfare and a luxury rental car, and a five-piece Tumi luggage set from its Tumi’s “Ballistic” line.

Randy Peterson, publisher and editor of InsideFlyer magazine and “… the most influential frequent flyer in America,” according to the Wall Street Journal, commented about the More Store, “… this interpretation of turning miles into merchandise and lifestyle benefits for members of frequent flyer programs just may be the best effort yet” (InsideFlyer, July 2005).

Frontier’s EarlyReturns frequent flyer program has already been recognized nationally for how quickly members can earn free travel. Travelers only need 15,000 miles to earn a free ticket to any of the 47 North American cities Frontier flies and only 25,000 miles for travel to any of its seven Mexican destinations. In addition, Frontier travelers only need to fly 15,000 miles in one year to become a member of Frontier’s elite Ascent program and only 25,000 flown miles to become a higher level Summit member. Each elite level offers escalating benefits depending on the status reached including perks such as free DIRECTV, free cocktails, a higher percentage of miles earned per-trip, special check-in and security lines as well as priority seating and boarding.

Visit the More Store at to learn More and to start buying!

Not an EarlyReturns member yet? What are you waiting for — go to to sign up!

About Frontier

Currently in its 12th year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport, employing approximately 4,600 aviation professionals. With 49 aircraft and the youngest Airbus fleet in North America, Frontier offers 24 channels of DIRECTV(R) service in every seatback along with 33 inches of legroom in an all coach configuration. In conjunction with Frontier JetExpress operated by Horizon Air, Frontier operates routes linking its Denver hub to 47 destinations in 28 states spanning the nation from coast to coast and to seven cities in Mexico. Frontier’s maintenance and engineering department has received the Federal Aviation Administration’s highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for seven consecutive years. In July 2005, Frontier ranked as one of the “Top 10 Domestic Airlines” as determined by readers of Travel & Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at

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