From Tipoff to Final Buzzer, Courtyard by Marriott Helps Make March Madness on Demand Available to Business Travelers

Co-sponsors CBS SportsLine’s NCAA(R) March Madness on Demand(TM)

WASHINGTON, March 15 /PRNewswire/ — Every business traveler will need a great game plan when it comes to watching their favorite college team or alma mater compete during the NCAA(R) Men’s Basketball Tournament this month. Courtyard by Marriott is making it easier for the performance and productivity business traveler athlete to create their game plan by co-sponsoring NCAA(R) March Madness on Demand(TM), produced by CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media. It is the first time that network programming on demand will be available to everyone free on the Web. This means that rabid college basketball fans can watch any game they want that is not being broadcast by the CBS network in their market. Because the games will be archived, they can watch the games live or anytime that fits into their busy work or travel schedules. Beginning March 16, 2006, streaming video of tournament games — free of charge, live and on demand — through the regional semi-finals will be available on (All games from the regional semi-finals to the championship will be available nationwide on CBS).

“Courtyard guests are like athletes focused on performance and productivity above all else while on the road,” said Deborah Fell, senior vice president, advertising and marketing, Marriott International. “Co-sponsoring March Madness on Demand on CBS SportsLine is an innovative marketing approach. It will allow us to engage our target customer, the business traveler and sports fan, while communicating, in a compelling way, the enhancements to Courtyard that provide business travelers a base of operations.”

As part of the sponsorship, Courtyard by Marriott will air its latest television advertising, reinforcing brand messages about enhancements, including bedding; The Market, a grab and go food pantry; WiFi; and the Eggs Are It breakfast. In addition, Courtyard by Marriott will also engage viewers with the opportunity to play an interactive game, “Shooting Hoops,” in which they can test their ability to score a jump shot from behind the arc. To test your skills, go to

MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading lodging company with over 2,700 lodging properties in the United States and 66 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. Marriott is also in the synthetic fuel business. The company is headquartered in Washington, D.C., and has approximately 143,000 employees. In fiscal year 2005, Marriott International reported sales from continuing operations of $11.6 billion. For more information or reservations, please visit our web site at

About CBS SportsLine

CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine is a member of the CBS family and a part of CBS Digital Media. For more information about CBS SportsLine and for the latest sports news, scores and expert analysis, please visit

More information about CBS and its businesses is available at

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